Blog post

Mobile Advertising in Acendence: $24 billion by 2016

By Mike McGuire | November 29, 2012 | 1 Comment


Disruption, thy names are smartphones and media tablets.  Just because saying consumer adoption of smartphones and media tablets is disrupting multiple markets and business models is this year’s understatement, doesn’t mean I can’t repeat it.

My colleagues Andrew Frank and Stephanie Baghdassarian have updated Gartner’s worldwide mobile advertising forecast this year to reflect that disruption.  Check it out here

Top-line take-aways: mobile advertising global revenue is expected to grow close to 90% from $5.2 billion in 2011 to $9.8 billion in 2012, and most of that revenue is coming at the expense of incumbent channels such as print (local newspapers in particular).

The Gartner Blog Network provides an opportunity for Gartner analysts to test ideas and move research forward. Because the content posted by Gartner analysts on this site does not undergo our standard editorial review, all comments or opinions expressed hereunder are those of the individual contributors and do not represent the views of Gartner, Inc. or its management.

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