Push-notification Overload? It’s a Technique Not a Strategy

By Mike McGuire | October 11, 2017

Here’s your official warning, mobile marketers, about a pending problem: it’s looking like overeager mobile marketers (read lacking in the discipline that comes with using granular mobile marketing analytics) are in danger of damaging the long-term value of push notifications.…


Master Scannable Marketing to Link with Customers Online and Offline

By Mike McGuire | July 14, 2017

A canonical trope of certain genres of Science Fiction and Fantasy novels deals with a character’s ability to move between the mortal world and a parallel world (in Fantasy it’s sometimes referred to as Faerie or, as in “The Matrix”…


Suit Up for the Gartner Marketing Conference to See How an NBA Team Creates Winning Mobile Moments

By Mike McGuire | February 21, 2017

NBA basketball games – good NBA basketball games – always have a dynamic ebb and flow of athleticism and coaching strategy with the fans amplifying the narrative of the game just like a great movie soundtrack.  Really loud, supportive fans…


SMS Message: Global Reach and a Powerful Connector

By Mike McGuire | December 15, 2016

At a time when new technologies burst on the scene promising marketers ways to better engage with consumers in new and thrilling ways, it takes some discipline to stop. Then ask yourself: Does this new thing add give me a…


What’s the Value in a Prediction?

By Mike McGuire | December 02, 2016

Precision in predicting the future — of anything — is just not something we humans do particularly well. But we keep trying to perfect it because we hate uncertainty.  (Ask Nate Silver.) This is particularly true at this moment in…


Mobile Drives Google to Split the Search Index

By Mike McGuire | October 21, 2016

The Google Index. You know, the crown jewel of google. The very thing Google uses to represent the information housed in the World Wide Web, connecting consumers to whatever they seek. It’s one of those “black boxes” of the Internet…