Redesigning Your Website? Think WWMCW

By Mike McGuire | March 29, 2018

Just as a Supreme Court justice once said about defining obscenity (“I know it when I see it…”), we know when we hit a website that was...


Push-notification Overload? It’s a Technique Not a Strategy

By Mike McGuire | October 11, 2017

Here’s your official warning, mobile marketers, about a pending problem: it’s looking like overeager mobile marketers (read lacking in the...


Master Scannable Marketing to Link with Customers Online and Offline

By Mike McGuire | July 14, 2017

A canonical trope of certain genres of Science Fiction and Fantasy novels deals with a character’s ability to move between the mortal world...


Suit Up for the Gartner Marketing Conference to See How an NBA Team Creates Winning Mobile Moments

By Mike McGuire | February 21, 2017

NBA basketball games – good NBA basketball games – always have a dynamic ebb and flow of athleticism and coaching strategy with the fans...


SMS Message: Global Reach and a Powerful Connector

By Mike McGuire | December 15, 2016

At a time when new technologies burst on the scene promising marketers ways to better engage with consumers in new and thrilling ways, it takes...


What’s the Value in a Prediction?

By Mike McGuire | December 02, 2016

Precision in predicting the future — of anything — is just not something we humans do particularly well. But we keep trying to...


Mobile Drives Google to Split the Search Index

By Mike McGuire | October 21, 2016

The Google Index. You know, the crown jewel of google. The very thing Google uses to represent the information housed in the World Wide Web,...


The Future and You the Digital Marketer

By Mike McGuire | December 04, 2015

Smarter people than me — like Niels Bohr — have noted how devilishly difficult it is to predict the future. Five years ago, would...


Summer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a Firehose)

By Mike McGuire | July 31, 2015

Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a...


Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

By Mike McGuire | July 20, 2015

Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and...