Gartner is conducting a research project to better understand the use of ethnography within the enterprise. A series of open-ended conversations with ethnographers, their managers, and related decision-makers will be used to help establish a baseline for our analysis and eventual reports, presentations, etc. Interviews will be one-on-one and last about an hour. Questions will be provided beforehand so some thought can be given to the decision to participate and better understand the nature of the conversation(s). All information collected during the study that might identify an organization or individual will be kept anonymous and covered under existing confidentiality agreements. Generalized information (e.g., title, functional area, quotes) might be used as long as the information does not identify the participant.
Ethnography can be used in a variety of ways (e.g., product and service design, user experience design, cultural assessments). People conducting ethnographic studies can have a variety of background (e.g., anthropology, sociology, human computer interaction) and titles. We are interested in talking to people who are performing ethnographic work, including field studies, whether they are internal employees or working as a contractor in an agency or consultancy.
If you are interested, please let me know in the comments below. We’d like to conduct the interviews over the next few months (June-August).
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