Gartner Blog Network

Michele Buckley
Research Director
1 years at Gartner
26 years IT Industry

Michele Buckley is a Research Director in the Technology and Service Provider Go-to-Market team at Gartner. Ms. Buckley advises and coaches software and services companies of all sizes on growing their businesses. Read Full Bio

Improve your Technology Marketing by Focusing on Business Outcome Messaging

by Michele Buckley  |  October 5, 2018

Developing messaging for professional services or software platforms often creates the “paradox of choice” for product marketers – the technical team or consultants explain they can “deliver anything the client wants” and with pride they list just short of about 5 million capabilities of skills and technology they have interacted with.  The paradox?  There are […]

Read more »

Why Technology Sales Cycles Are Taking So Long and What You Can Do About It

by Michele Buckley  |  August 16, 2018

Many technology service providers I’ve been working with tell me they’re experiencing “long sales cycles,” and they’re right.  A recent Gartner study of 506 technology buyers indicated that buying teams spend 16.3 months on average to complete a new IT purchase.  That means while some are shorter, some are even longer!  You might find this […]

Read more »