by Michael Maoz | September 19, 2012 | Comments Off on Look above the Cloud at Dreamforce.
Dreamforce isn’t Woodstock, nor is it CBGB, the old Bleeker Street joint where, if you were lucky a long time ago you were introduced to Talking Heads. Nor is it exactly Billy Graham-style enthusiasm. But it is a bit of all of these experiences wrapped around a technology theme. If you are attending Dreamforce, or if a colleague is, look closely at the success stories. Very closely.
Back in the late ’90s there was a similar near-intoxication with another CRM system. There is only one point to this: Depending on to whom you spoke – the person who purchased the system, or deployed the system, or used the system every day – you got a different story (sometimes a radically different story) about the level of success and satisfaction achieved.
Beauty and success are in the eye of the beholder, and it can happen that the person responsible for a ‘buy decision’ of a software system has too much at stake to be objective. The end user of the system is in the best position to serve as a fair and objective evaluator, but most often they are not the ones quoted in the Press or on vendor websites.
So here is the simple request: ask to speak to end users of the system that you hope to deploy. Not the vendor, nor the vendor partner, nor the video of the project manager or the consulting team or the CEO/CIO – leave that to the marketing teams. You want the name and telephone and email of someone using the system every day in the same context, industry, and integration set that you need – in your geography.
Enough about that! I see that about 200 of you plan to show up to my speaking session at Dreamforce this Thursday at 3PM – come on up before I get on stage, or hang out after and we can talk about things you are working on. If you forget where I am, there is a link: http://bit.ly/Pw7iFX , “Service Cloud: Service, Sales & Marketing the New BFFs.” I’m over in Moscone West, Room 3024. See you there!!!
Read Complimentary Relevant Research
CIO Futures: The IT Organization in 2030
The IT domain in 2030 will evolve out of today's agile practices and professional services models. CIOs will organize a fluid arrangement...
View Relevant Webinars
The CIO's Top 10 New Year's Resolutions
It's that time of year again the top 10 annual New Year's resolutions for CIOs. Join us for a lively webinar to hear what your CIO peers...
Category: analytics-for-social-crm applications cio cloud contact-center crm innovation-and-customer-experience leadership saas-and-cloud-computing social-crm social-networking social-software strategic-planning
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.