Gartner Blog Network

Mike Maziarka
Research Director
1 years at Gartner
29 years IT Industry

Mike Maziarka is a Research Director on the Tech Go-to-Market team in the Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers. Read Full Bio

“Next gen” Differentiation. Is that Lazy Marketing?

by Mike Maziarka  |  January 20, 2017

Recently I took a call with a customer during which we reviewed and discussed some of the company’s web content. As the primary point of differentiation, it highlighted that the platform was “next gen.” I called him on it, and he laughed and said “yeah, that’s just lazy marketing.” To his credit, most of the […]

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Delivering a Great Customer Experience

by Mike Maziarka  |  December 13, 2016

There should be no debate as to the importance of delivering a great customer experience, especially for technology providers who utilize subscription-based models. Even just focusing post-sale: customer retention, expansion, and advocacy are all sound reasons for investing in enhancing the experience. Don’t minimize this by solely thinking about your support models, or how pleasant […]

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The Corporate Slide

by Mike Maziarka  |  December 6, 2016

Where in your deck should you insert the “corporate” slide (the one that includes the company history, management, funding, customer logos, etc.)? Do you start or end with it? I have a strong bias that it should be your closing – not your opening. The counter argument, to place it in front, asserts that it […]

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Prepare Your Customer References – Providing Context Should Not Taint Their Perspective

by Mike Maziarka  |  November 21, 2016

As almost all tech providers can attest, customer references are critical for multiple needs: Can help to influence a decision in the final solution selection process Serve as due diligence prior to a buyer pulling the trigger on a purchase Validate the providers story and value to market influencers (including analysts & press) So, it’s […]

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Need a Tag Line?

by Mike Maziarka  |  November 14, 2016

Recently I’ve taken some technology provider customer inquiries to review and discuss tag lines. My initial reaction to the first request: “this will be fun!” I imagined spending some quality brainstorming time with their creative teams trying to come up with the next: Got Milk? (California Milk Processor Board) Where’s the Beef? (Wendy’s) Can you hear […]

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