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Hadoop Investments Continue: Teradata, HP Jockey For Position

by Merv Adrian  |  July 24, 2014  |  5 Comments

Interest from the leading players continues to drive investment in the Hadoop marketplace. This week Teradata made two acquisitions – Revelytix and Hadapt – that enrich its already sophisticated big data portfolio, while HP made a $50M investment in, and joined the board of, Hortonworks. These moves continue the ongoing effort by leading players. 4 of the top 5 DBMS players (Oracle, Microsoft, IBM, SAP and Teradata) and 3 of the top 7 IT companies (Samsung, Apple, Foxconn, HP, IBM, Hitachi, Microsoft) have now made direct moves into the Hadoop space. Oracle’s recent Big Data Appliance and Big Data SQL, and Microsoft’s HDInsight represent substantial moves to target Hadoop opportunities, and these Teradata and HP moves mean they don’t want to be left behind.

Teradata begins its moves with Revelytix. Andrew White noted in Gartner’s 2013 Cool Vendors in Information Infrastructure and Big Data that Revelytix’ “Loom, which runs in Hadoop, classifies objects in the Hadoop Distributed File System and applies a predefined transformation so that objects become structured and more usable for data scientists.” In our discussions of the Logical Data Warehouse, Gartner has targeted the capabilities Revelytix was designed to provide as being on the critical path to creating a coherent, optimized metadata architecture that will incorporate both traditional Enterprse DWs and Hadoop – a direction or research shows the advanced users are heading in.

In the 2012 edition of Cool Vendors, I described Teradata’s other acquisition, Hadapt, defining its vision as a Postgres-based “RDBMS instance on every node in the cluster in order to improve performance of queries over the structured part of the data, and … data partitioning techniques to eliminate unnecessary data movement.” Admirable as it was, this vision had not generated much business, and the window for additional SQL-on-Hadoop offerings may be closing – but Teradata has acquired  technology and engineering talent that it will put to use supplementing its continuing optimization of Teradata SQL and SQL-H across complex logical data fabrics. The Hadapt team joins Teradata, though the brand will disappear.

HP chose to make a direct investment in Hortonworks, which extended its last funding round, closed months ago, to accept an additional $50M. The oddity of these mechanics aside, HP gets significant impact for its money: Martin Fink, its CTO, joins the board. HP will integrate the Hortonworks Data Platform (HDP) into its HAVEn offering, invest resources to certify its Vertica column-store analytic DBMS with HDP, and provide 1st line support. Hortonworks gets access to the global HP channel which could provide a major boost to its sales capabilities. HP was already a reseller, but, HP has been partnering with MapR as well for some time, and this relationship does not end that one. HP gets access to a leader in the continuing development of Apache Hadoop, and it’s likely that the relationship will expand as the two decide what their roadmap will be.

Increasingly, the players are marshaling their forces for global competition, global sales and support, and increased integration with enterprise-class architectures. These moves will hardly close this round of the maneuvering – it will be interesting to see what comes next.

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Category: apache  hadoop  data-and-analytics-strategies  data-warehouse  dbms  gartner  hadapt  hortonworks  hp  ibm  mapr  microsoft  oracle  rdbms  revelytix  teradata  

Tags: apache  hadoop  big-data-2  cdh  cloudera  data-warehouse  hadapt  hortonworks  hp  ibm  mapr  microsoft  oracle  revelytix  teradata  

Merv Adrian
Research VP
5 years with Gartner
38 years in IT industry

Merv Adrian is an analyst following database and adjacent technologies as extreme data transforms assumptions about what to persist as well as when, where and how. He also watches the way the software/hardware boundary… Read Full Bio


Thoughts on Hadoop Investments Continue: Teradata, HP Jockey For Position


  1. […] Source: Hadoop Investments Continue: Teradata, HP Jockey For Position […]

  2. Apache Hadoop is 100% open source, and pioneered a fundamentally new way of storing and processing data. Instead of relying on expensive, proprietary hardware and different systems to store and process data, Hadoop enables distributed parallel processing of huge amounts of data across inexpensive, industry-standard servers that both store and process the data, and can scale without limits. With Hadoop, no data is too big. And in today’s hyper-connected world where more and more data is being created every day, Hadoop’s breakthrough advantages mean that businesses and organizations can now find value in data that was recently considered useless.

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    • Merv Adrian says:

      This reads like a product marketing pitch, but it was essentially correct when Hadoop launched. Today, Apache Hadoop remains 100% open source, and it continues to grow and develop. However, commercial use is best served when support is available, and inevitably the cost of providing it and integrating with the rest of the fabric begins to add expense. The reality of the market is beginning to sink in now as “big data” becomes the new normal – enterprises are paying millions to acquire, deploy and operate Hadoop-based stacks just as they do with other software.
      The revolution is over. Now it’s time to get to work.



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