Gartner Blog Network

Use Cases for Mobile VR – Available Today

by Marty Resnick  |  January 19, 2017  |  Comments Off on Use Cases for Mobile VR – Available Today

Mobile Virtual Reality (VR) is ready for organizations to achieve value with, today.  Realizing the technology still has a lot of maturity and growth expected, and needed, there is still no reason to keep organizations from exploring the possibilities now.

In a recent note I authored, “Defining Mobile Solutions in a Post-App Era“, I recommend that organizations, specifically Application Leaders, should determine specific use cases in which immersive technologies, such as mixed, augmented and virtual realities, that may help drive valuable experiences engaging the user and transforming processes. When it comes to Mobile VR, there are definitely some specific use cases that should be considered. Here are just a couple of categories:

  1. Training – through the use of 360-degree video and photography and additional technologies, organizations are already creating immersive environments to train their employees, clients, and students in specialized skills. An example of this was just announced recently, in which the Austria’s national motor vehicle association is utilizing Samsung Gear VR to train their driving students through virtual scenarios that would be impossible, or extremely dangerous,  to recreate in the real world. Oftentimes, Training set up in Virtual Reality environments is to prepare the user for the unique, and sometimes dangerous experience, before they set foot in a live environment.
  2. Virtual Tours – Marketing organizations looking for a way for a potential customer to test-drive the latest product model. Sales needing to build an engaging and immersive demonstration with a remote sales lead. Real Estate agents, commercial and residential, trying to give potential buyers the opportunity to tour a facility from the comfort of their home or office. Colleges reaching out to potential students. Employers reaching out to candidates. All of these scenarios are currently being accomplished with the use of Mobile VR technologies.

Mobile VR for use in Training and Virtual Tours are just a couple of areas that Mobile VR has started to bring real value to organizations. Through the use of Head-Mounted Displays like Samsung’s Gear VR and Google’s Cardboard and Daydream, VR is now accessible to millions of users. In fact, Gartner estimates that more than 7 million devices have made it into the hands of users by mid-2016. (“Competitive Landscape: HMDs for Augmented Reality and Virtual Reality“)

Throughout 2017, I will focus a lot of my research around what we at Gartner call the Post-App Era. Applications Leaders will have access to New Platforms, New Experiences and Tools, and New Devices offering new and innovative ways to transform business processes and experiences for organizations. Today.

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research


Marty Resnick
Sr Director Analyst
3 years at Gartner
20 years IT Industry

Marty Resnick is a Research Director on Gartner's Enterprise Architecture and Technology Innovation team based in Atlanta, GA (USA). Mr. Resnick's primary focus is on the role of the Enterprise Architect in the selection, recommendation and implementation of emerging technologies (e.g. virtual reality and augmented reality), as well as, the use of methodologies such as Agile and Design Thinking for use in ideation, innovation and achieving business outcomes. Read Full Bio

Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.