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Signal of the Day: Cloud as a driver for Change

By Marty Resnick | June 17, 2020 | 0 Comments

Signal Of the DayEmerging TechContinuous ForesightTrendspotting

According to an article on Tech Radar, AWS believes it’s time to go all-in on cloud, almost all services that have supported people during the pandemic are delivered through cloud infrastructure. Services and products such as streaming media, online gaming,, telehealth, video conferencing, and e-learning.

However, despite the flexibility and scalability of Cloud, AWS CEO Andy Jassy says there is still a reluctance in businesses to shift away from legacy infrastructure; he refers to them as “gravity-fighters” and “toe-dippers”

“There’s still a segment of companies who are trying to fight gravity. They argue they can still do the infrastructure less expensively than in the cloud…Often they’re proud of the infrastructure they’ve built, or it’s about the notion of ‘if it ain’t broke, don’t fix it’,” said Jassy

“In every single business, if you’re not moving quickly, you’re going to find yourself chasing [competitors] as opposed to leading. It’s up to us as leaders not to accept the world as it has been, but to actually change the world.”

So apparently, Cloud is the means to change the world? According to what Jassy is stating here that is the impression. Although, I do agree organizations may find themselves needing to keep up, and preferrable ahead of their competitors, that is much more than just choosing a technology, albeit a large and strategic one as Cloud is.

So why is this an important signal to follow:

Cloud remains a very important topic and technology. One specific area of Cloud that is a Strategic Trend is Distributed Cloud (see “Top 10 Strategic Technology Trends for 2020: Distributed Cloud“.

Businesses must consider emerging technologies (like Distributed Cloud) as a means to a strategy for changing the world. Technology in and by itself is not a strategy. So Cloud as a technology is a signal to the larger trend of organizations leading with technology and ignoring other disruptions and business models that are not technology-based. Leaders must look beyond technology hype and apply discipline to identifying and assessing trends and projections. To succeed in a disruptive future, enterprises must continuously scan and respond to disruptions that will impact and/or threaten to undo the digital transformation they have worked so hard to achieve.

For more information on disruptions and trends see “Inventing the Future With Continuous Foresight“.

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