The Perils of Algorithmic Marketing

By Martin Kihn | May 02, 2017

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalized experiences in display and video ads, websites, apps, watches and – soon – refrigerators. But in our rush to hypertarget, marketers…


How Brands Are Turning Into Algorithms

By Martin Kihn | March 23, 2017

In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an…


Metaphysics of the Marketing Hub

By Martin Kihn | March 10, 2017

Each year the domain of digital marketing gets closer to metaphysics. Think about the hub: a grand unified vision that in its ideal state should give us total knowledge of the customer, analytics that predict the future and the ability…


How to Value a Sponsorship

By Martin Kihn | February 28, 2017

It’s a truth universally acknowledged that some marketing tactics are harder to measure than others. Among the most difficult are sponsorships, which succeed in combining channels that are squiffy to value anyway (out of home placements, television and radio) with…


“We Lost the Battle But Won the War”: A Conversation with Megan Pagliuca

By Martin Kihn | February 21, 2017

As CEO of Omnicom Media Group’s Accuen since 2015, Megan Pagliuca has been inspiring the “next evolution of programmatic” – focusing on open pricing, automation and elevating machine-driven media from a line item into a strategic plan. And like many of…


What Marketers Can Learn from Hollywood

By Martin Kihn | February 17, 2017

A few years ago, the New York Times magazine ran a piece called, “What Hollywood Can Teach Us About the Future of Work.” It was written by a financial writer who worked for a minute as an on-set advisor and was…