Cookies, Chaos and the Browser: Meet Lou Montulli

By Martin Kihn | April 06, 2018

The #2 aquatic-themed celebrity site on the Web in 1997 belonged to red-suited Baywatch babe Pamela Sue Anderson. The #1 site featured a live cam...


How Does Advertising Work?

By Martin Kihn | March 26, 2018

Much of the screech about Cambridge Analytica, foreign actors and bots swaying elections via the medium of advertising seems to me naive. (And...


What Is This Thing We Call a CDP?

By Martin Kihn | February 26, 2018

A new technology appears, seemingly from the ether, and promises to change our lives. Customer data integration, labeling and storage problems...


From BlueKai to AI: The Adventures of Omar Tawakol

By Martin Kihn | January 30, 2018

Swimming in the red ocean of ad networks in the mid-2000’s, BlueKai was fish of a different color: a company that wasn’t trying to...


Ad Tech Undertones: A Conversation with Eric Franchi

By Martin Kihn | January 17, 2018

Eric Franchi may be the best-developed investor in ad tech – and not just because he’s mastered the intricacies of competitive weight...


The Marketing Clouds: A Journey Into 2018

By Martin Kihn | January 04, 2018

We’ve looked at marketing clouds from both sides now, up and down – and still, somehow, it’s their illusions that we recall. Do we...


Good News for Ad Humans: Creativity Counts

By Martin Kihn | December 20, 2017

In the spirit of the holidays, we bring real news: creativity matters, at least in advertising. We’ve been admiring two recent studies of...


Taylor Swift Delivers a Master Class In Marketing

By Martin Kihn | November 21, 2017

So we finally have it, Reputation, after waiting since the MTV Video Music Awards last August: Taylor Swift’s sixth album, a 55-minute oleo...


“Hot Dog Or Not?”: Don’t Fear the A.I.

By Martin Kihn | November 10, 2017

Let’s admit that A.I. and related topics are quite the soup of the moment. Here’s a glimpse at Google Trends over the past couple of...


Ad Tech’s ‘Godfather’: Dr. Boris Speaks

By Martin Kihn | October 18, 2017

In a world gone wild with self-promotion, Dr. Boris Mouzykantskii does not have a Wikipedia page and barely registers in a routine search. Yet...