Taylor Swift Delivers a Master Class In Marketing

By Martin Kihn | November 21, 2017

So we finally have it, Reputation, after waiting since the MTV Video Music Awards last August: Taylor Swift’s sixth album, a 55-minute oleo of fifteen tracks on the theme of a young woman’s broken, broken heart. We won’t comment on…


“Hot Dog Or Not?”: Don’t Fear the A.I.

By Martin Kihn | November 10, 2017

Let’s admit that A.I. and related topics are quite the soup of the moment. Here’s a glimpse at Google Trends over the past couple of years: And Gartner’s most recent CMO spending and strategy surveys show nothing but green arrows…


Ad Tech’s ‘Godfather’: Dr. Boris Speaks

By Martin Kihn | October 18, 2017

In a world gone wild with self-promotion, Dr. Boris Mouzykantskii does not have a Wikipedia page and barely registers in a routine search. Yet ad tech majordomo Terence Kawaja of LUMA Partners calls him “the Godfather,” saying “much of the industry…


36 Advertising Stats: A Cheat Sheet

By Martin Kihn | October 09, 2017

Note that these numbers are rounded, sometimes seriously so. Any marketer could memorize them. Let’s start with a picture: Big Picture Global ad spending: $500B U.S. ad spending: $200B Yearly growth rate: +4% Brand spend vs direct response: 50 /…


Ad Tech Optimist: A Conversation with Jeff Green

By Martin Kihn | September 14, 2017

Drifting down Route 101 between L.A. and Santa Barbara is the Ventura Highway of song and story, and it fetches up at Ventura’s El Camino Real – a 19th century missionary path transformed by oil in the 1920s into a…


The Great #Macaroni Experiment

By Martin Kihn | September 11, 2017

It is impossible to know if anyone is actually reading your long-form content. You can count how many people looked at it, but not how many gave it real attention. Even — in the best case — finished it. Which…