Ad Tech’s ‘Godfather’: Dr. Boris Speaks

By Martin Kihn | October 18, 2017

In a world gone wild with self-promotion, Dr. Boris Mouzykantskii does not have a Wikipedia page and barely registers in a routine search. Yet ad tech majordomo Terence Kawaja of LUMA Partners calls him “the Godfather,” saying “much of the industry…


36 Advertising Stats: A Cheat Sheet

By Martin Kihn | October 09, 2017

Note that these numbers are rounded, sometimes seriously so. Any marketer could memorize them. Let’s start with a picture: Big Picture Global ad spending: $500B U.S. ad spending: $200B Yearly growth rate: +4% Brand spend vs direct response: 50 /…


Ad Tech Optimist: A Conversation with Jeff Green

By Martin Kihn | September 14, 2017

Drifting down Route 101 between L.A. and Santa Barbara is the Ventura Highway of song and story, and it fetches up at Ventura’s El Camino Real – a 19th century missionary path transformed by oil in the 1920s into a…


The Great #Macaroni Experiment

By Martin Kihn | September 11, 2017

It is impossible to know if anyone is actually reading your long-form content. You can count how many people looked at it, but not how many gave it real attention. Even — in the best case — finished it. Which…


Attention Angel: Ad Tech Adventures of Jonah Goodhart

By Martin Kihn | August 09, 2017

When Oracle acquired Moat in April 2017 for a reported $850 million, it was seen as a shrewd addition to the coalescing Oracle Data Cloud and a rare streak of sun for the New York ad tech scene — which…


Dynamic Creative and the Automated Brand

By Martin Kihn | August 01, 2017

In May, the IAB released version 1.0 of its Dynamic Content Ad Standard – only seven short years after its first OpenRTB spec. That 84-month lag points to the relative status of dynamic creative and programmatic targeting. Pity the poor creative, which has inspired comments over…