Featured Image for the blog
Marketing Spending Recedes As CMOs Are Challenged To Deliver Results

By Ewan Mcintyre | October 19, 2017

Throughout the year Gartner for Marketing Leaders publishes a range of primary research, looking at marketing’s strategy, how it’s organized and resourced, the channels favored by marketers, and the scope and effectiveness of customer experience e...

Featured Image for the blog
Ad Tech's 'Godfather': Dr. Boris Speaks

By Martin Kihn | October 18, 2017

In a world gone wild with self-promotion, Dr. Boris Mouzykantskii does not have a Wikipedia page and barely registers in a routine search. Yet ad tech majordomo Terence Kawaja of LUMA Partners calls him "the Godfather," saying "much of the industr...

Featured Image for the blog
36 Advertising Stats: A Cheat Sheet

By Martin Kihn | October 09, 2017

Note that these numbers are rounded, sometimes seriously so. Any marketer could memorize them. Let's start with a picture: Big Picture Global ad spending: $500B U.S. ad spending: $200B Yearly growth rate: +4% Brand spend vs direct response: 50 / 50%…

Featured Image for the blog
Make 2018 the Year of Marketing Measurement

By Anna Maria Virzi | October 05, 2017

Marketers have moved past the long-running declaration, “This is the year of mobile.” Some are riding high today on the native advertising wave as others consider bailing on advertising. Meanwhile, others look to the future, anticipating marketing...

Featured Image for the blog
Best Ways to Use Gartner's Maturity Model for Marketing Innovation

By Elizabeth Shaw | October 02, 2017

Ever wonder how your innovation team and programs stack up against other enterprise organizations? Are you at the very beginning of your innovation journey and don't know which steps to take first? I've completely reworked our Maturity Model for M...

Featured Image for the blog
Five Trends That Will Disrupt Social Marketing

By Elizabeth Shaw | September 22, 2017

When it comes to social marketing, I get discouraged.  In an age where social media as a communications channel is more influential and powerful than ever, it has offered very little innovation overall. Sure, the shift from organic to paid media s...