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Marketing's Essential Role in Sales Enablement

By Marc Brown | April 17, 2018

Are you one of the many companies striving to launch marketing campaigns, sales promotions, or products and not seeing the expected results? You ar...

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CMO – the “C” Stands for Competence

By Ewan Mcintyre | April 13, 2018

Confessions of a Marketer I have a confession to make. We’re all friends here, so I hope you don’t mind me unburdening myself on such a public foru...

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Becoming Customer-Centric: a Short Note on a Big Misconception

By Jane-Anne Mennella | April 12, 2018

With Customer Experience (CX) being a dominant area of importance, focus and competitive differentiation for companies, it’s no wonder that marketi...

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Cookies, Chaos and the Browser: Meet Lou Montulli

By Martin Kihn | April 06, 2018

The #2 aquatic-themed celebrity site on the Web in 1997 belonged to red-suited Baywatch babe Pamela Sue Anderson. The #1 site featured a live cam m...

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Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

By Benjamin Bloom | April 06, 2018

In her classic tale of unmet expectations, Judith Viorst gives us young Alexander and his terrible, horrible, no good, very bad day. As he endures ...

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Diversity and Gender Equality in the Agency-Client Relationship

By Jay Wilson | April 04, 2018

Clients who've read our recent Magic Quadrant for Global Digital Marketing Agencies have noted that we cited the need for marketers whose organizat...

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Personalized Marketing in the Age of Weaponized Data

By Andrew Frank | April 02, 2018

The pace of events unfolding in the volatile world of data-driven marketing and privacy has outstripped the market’s ability to process them. Last ...

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Redesigning Your Website? Think WWMCW

By Mike McGuire | March 29, 2018

Just as a Supreme Court justice once said about defining obscenity (“I know it when I see it…”), we know when we hit a website that was driven by m...

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Leadership's Essential Role in Customer Experience

By Augie Ray | March 27, 2018

Many companies are striving to launch customer experience (CX) programs that will improve their growth, margin, and customer retention. In working ...

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How Does Advertising Work?

By Martin Kihn | March 26, 2018

Much of the screech about Cambridge Analytica, foreign actors and bots swaying elections via the medium of advertising seems to me naive. (And I'm ...

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Focus on Customer Insights and Strategy Will Flow

By Kirsten Newbold-Knipp | March 23, 2018

Marketing leaders often ask us questions about how to execute a specific tactic or whether to allocate their budget differently. My first set of qu...

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What Does Mobile Marketing Maturity Mean?

By Charles Golvin | March 15, 2018

As a marketing vehicle, mobile is certainly no longer experimental nor even incipient. Most marketers would agree that the channel itself is mature...