Featured Image for the blog
Marketing's Essential Role in Sales Enablement

By Marc Brown | April 17, 2018

Are you one of the many companies striving to launch marketing campaigns, sales promotions, or products and not seeing the expected results? You ar...


Featured Image for the blog
CMO – the “C” Stands for Competence

By Ewan Mcintyre | April 13, 2018

Confessions of a Marketer I have a confession to make. We’re all friends here, so I hope you don’t mind me unburdening myself on such a public foru...


Featured Image for the blog
Becoming Customer-Centric: a Short Note on a Big Misconception

By Jane-Anne Mennella | April 12, 2018

With Customer Experience (CX) being a dominant area of importance, focus and competitive differentiation for companies, it’s no wonder that marketi...


Featured Image for the blog
Cookies, Chaos and the Browser: Meet Lou Montulli

By Martin Kihn | April 06, 2018

The #2 aquatic-themed celebrity site on the Web in 1997 belonged to red-suited Baywatch babe Pamela Sue Anderson. The #1 site featured a live cam m...


Featured Image for the blog
Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

By Benjamin Bloom | April 06, 2018

In her classic tale of unmet expectations, Judith Viorst gives us young Alexander and his terrible, horrible, no good, very bad day. As he endures ...


Featured Image for the blog
Diversity and Gender Equality in the Agency-Client Relationship

By Jay Wilson | April 04, 2018

Clients who've read our recent Magic Quadrant for Global Digital Marketing Agencies have noted that we cited the need for marketers whose organizat...


Featured Image for the blog
Personalized Marketing in the Age of Weaponized Data

By Andrew Frank | April 02, 2018

The pace of events unfolding in the volatile world of data-driven marketing and privacy has outstripped the market’s ability to process them. Last ...


Featured Image for the blog
Redesigning Your Website? Think WWMCW

By Mike McGuire | March 29, 2018

Just as a Supreme Court justice once said about defining obscenity (“I know it when I see it…”), we know when we hit a website that was driven by m...


Featured Image for the blog
Leadership's Essential Role in Customer Experience

By Augie Ray | March 27, 2018

Many companies are striving to launch customer experience (CX) programs that will improve their growth, margin, and customer retention. In working ...


Featured Image for the blog
How Does Advertising Work?

By Martin Kihn | March 26, 2018

Much of the screech about Cambridge Analytica, foreign actors and bots swaying elections via the medium of advertising seems to me naive. (And I'm ...


Featured Image for the blog
Focus on Customer Insights and Strategy Will Flow

By Kirsten Newbold-Knipp | March 23, 2018

Marketing leaders often ask us questions about how to execute a specific tactic or whether to allocate their budget differently. My first set of qu...


Featured Image for the blog
What Does Mobile Marketing Maturity Mean?

By Charles Golvin | March 15, 2018

As a marketing vehicle, mobile is certainly no longer experimental nor even incipient. Most marketers would agree that the channel itself is mature...