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Ten Video Examples of Digital Product Remastery

by Mark Raskino  |  February 10, 2017  |  Comments Off on Ten Video Examples of Digital Product Remastery

As we have said many times over the last few years: every industry will be digitally remastered. That means its products and services will become significantly digital. The digital proportion of what customers buy from you will rise, not just how those customers were attracted to you (digital marketing) or how they transact (e-commerce). This applies to physical products like cars as much as to information products like news. Of the top buying features you choose your next car on, half might be digital (HUD, stay-in lane, media integration, wireless connectivity, self parking etc).  Think about that for a moment – more of what you really care about is made of data and code; less is made of glass, rubber and metal. This remastery of products and services is what digital business is really about. It is why we talk about taking digital to the core. However it can be hard for people to believe this is really happening without examples – especially when we assert that every industry will be impacted – in due course.

Often, I find the best way to bring this strategic reasoning to life, is to show videos that illustrate the trend at work. This can make the discussion more tangible and it helps to spark creative discussions.  Here are ten good examples. They are links to short public videos you can access without a paywall. I have placed them in no particular order. I hope you find them as inspiring and thought provoking as I do.

How do you digitally remaster coffee?
Paulig Muki

How do you digitally remaster office furniture?
(and a provocative example of the boundary blurring force)
Nissan Intelligent parking chair

How do you digitally remaster tennis?
CNN Babolat

How do you digitally remaster baby formula?
Gerber BabyNes

How do you digitally remaster trash collection?
Bigbelly Bin

How do you digitally remaster physical retail?
Amazon Go

How do you digitally remaster industrial machines?
GE Predix

How do you digitally remaster sports clothing?
Polo Tech Shirt

How do you digitally remaster haute couture?

How do you digitally remaster farming?
Parrott Drone Precision Agriculture



Mark Raskino
VP & Gartner Fellow
15 years at Gartner
30 years IT industry

Mark Raskino is a vice president and Gartner Fellow in the CEO Research group. Mark creates advice and analysis for CEOs on technology related and digital business strategy and change Read Full Bio

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