Gartner Blog Network

Mark Raskino
VP & Gartner Fellow
15 years at Gartner
30 years IT industry

Mark Raskino is a vice president and Gartner Fellow in the CEO Research group. Mark creates advice and analysis for CEOs on technology related and digital business strategy and change Read Full Bio

A story chart of the corporate information age

by Mark Raskino  |  October 27, 2017

It was nineteen-eighty-something. “Information technology, is a societal, epochal technology” said my university lecturer, quoting a translated Japanese author (that made the insight seem even more wise and visionary). Like … wow man. Decades later I find it helpful to reconsider the 60 to 80 year journey that historians call the ‘information age’. It’s not ivory tower […]

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Whose cloud? The business strategy question every CEO should consider.

by Mark Raskino  |  October 1, 2017

Before we get into this important issue I have to declare a disinterest. I’m not a cloud analyst at Gartner. I don’t cover the vendors or their offerings. I can’t tell you which one is best under different circumstances. I have many colleagues who can help you with those decisions. What I do know is […]

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CEOs Must End Digital Business Planning Paralysis

by Mark Raskino  |  September 12, 2017

Something I’ve noticed in a few interactions this year, has been too much planning for digital business innovation. We meet with some technology and business executives who have been strategizing and planning how to set up a digital business innovation center or capability for months and months.. sometimes a year, or even two years. It’s smart to […]

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Why CEOs should hang tech-washing out to dry

by Mark Raskino  |  September 5, 2017

During his address to the American nation on April 30th 1973, President Richard Nixon provided his now famous line “there can be no Whitewash at the White House”. The analogy of using white paint to cover up a mess was not new, but ever since – journalists and copywriters have been in love with it. In […]

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Why CEOs should test big digital business ideas in tiny countries.

by Mark Raskino  |  August 30, 2017

Last week the very first regular commercial drone delivery service commenced. It’s likely you have heard of many such experiments around the world over the last few years, but this was the first service to start running every day, as a real business operation.  Ponder for a moment – where in the world did you […]

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Rafa Nadal’s game is Digital to the Core – is yours?

by Mark Raskino  |  July 7, 2017

This is this first week of Wimbledon and Rafael Nadal is on form. #2 in the world singles rankings and fresh from his win at the Roland Garros French Open on clay, this time his target is winning the famous London trophy, on grass. Yesterday I heard a BBC commentator marvel at the amount of […]

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Three questions CEOs should ask on the iPhone’s 10th birthday

by Mark Raskino  |  June 29, 2017

Reading the tech news today, I learned that it is the 10th anniversary of the launch of the first Apple iPhone. That decade really did fly past quickly didn’t it?  I remember the decade before that as well –  as we got better and better at mobile devices.. Palm Pilot, Nokia 7110, iPaq, Blackberry.  Nowadays […]

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CEOs – Use Three Questions To Find Your Leapfrog Digital Business Strategy

by Mark Raskino  |  April 26, 2017

Recently I read a business news article about a techquisition. A large traditional model company bought a smaller online-only company that had invaded its sector. They paid a high price. The writer suggested this could represent a ‘leapfrog’ digital strategy for the acquiring company. To my eye it was not that – not at all. It was a […]

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What’s most important to digital business success?

by Mark Raskino  |  February 16, 2017

“What do you think is the single most important factor for digital business success?”. I was asked that question recently. It was half way up a mountain, at an executive retreat in a beautiful meeting room with large leather armchairs, windows looking out at snowy peaks and a roaring log fire. Initially my mind started to […]

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Ten Video Examples of Digital Product Remastery

by Mark Raskino  |  February 10, 2017

As we have said many times over the last few years: every industry will be digitally remastered. That means its products and services will become significantly digital. The digital proportion of what customers buy from you will rise, not just how those customers were attracted to you (digital marketing) or how they transact (e-commerce). This applies […]

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