Gartner Blog Network

Mark McDonald, Ph.D., is a Vice President and Fellow Emeritus in Gartner for General Managers Program.



What are you going to do with those ducks? by Seth Godin, a book review

by Mark P. McDonald  |  April 19, 2013

The intentional use of older, often obsolete cultural artifacts may be regarded as anachronistic according to Wikipedia.  What are you going to do with those ducks? By Seth Godin is just that.  A more than three-inch thick compendium of Godin’s blog posts seems like a duck out of water in a digital world.  But it […]

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The Duality of Technology – or why business and technology leaders look at the same thing and see it so differently

by Mark P. McDonald  |  April 17, 2013

The relationship between business and technology is complex and confusing for both executives and their IT peers.  I believe that much of the reason behind this has to do with the very nature of technology and how business makes sense of that nature. Beware this is more of a thought piece than a set of […]

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Why does diversity become division and division become destruction?

by Mark P. McDonald  |  April 16, 2013

That was the thought running through my head this morning. The more I look around, the more I see what was a diversity of opinion, ideas, backgrounds, ethnicities, religion etc. become division and destruction. Diversity has become division in so many areas, social, lifestyle, politics based on class warfare, geo political conflicts, religions wars, economic […]

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Playing to Win by AG Lafley — a book review

by Mark P. McDonald  |  April 15, 2013

Playing to Win is highly recommended as perhaps the first and one of the few books you should ever read about business strategy.  Penned by the former CEO of P&G (AG Lafley) and the Dean of the Rothman Business School (Roger Martin) this book takes the esoteric and jargon based world of strategy and drives […]

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Can the CIO be the Chief Digital Officer? Yes if they make the role their own

by Mark P. McDonald  |  April 12, 2013

The CIO is more qualified than most for the emerging position of Chief Digital Officer (CDO) as they have an intimate and operational understanding of how the enterprise and customers use technology.  CIO experience is a strength, but in an area that is off target for the way the popular media, among consultants and in […]

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Technology as Brand and Brand as Technology

by Mark P. McDonald  |  April 11, 2013

Brand matters.  Regardless of the definition of Brand,  as an identity, market promise, a message, image etc., the face of your brand is changing.  The face of your brand is technology.  Not just any technology but specifically digital technologies like mobile computing, consumer devices, social media and things we have not even thought of yet. […]

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Can the CIO be the Chief Digital Officer? Crafting the right role

by Mark P. McDonald  |  April 10, 2013

YES, even H3LL Yes.  But just because you are the CIO does not mean that you are the Chief Digital Officer by default.  They are two different jobs with significant potential for synergy/overlap depending on how you think about it.  By the way the CDO role has significant potential overlap with a number of other […]

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A short soapy story or how laundry soap is an allegory for digital disruption

by Mark P. McDonald  |  April 8, 2013

Is Innovation Killing the Soap Business? is the title of a great article in the Wall Street Journal’s Paul Ziobro and Serena Ng.   The article talks about the overall market impact of P&G’s new product innovation – Tide Pods.  The product that provides precise ‘unit doses’ changes the dynamics of the laundry industry.  Compared with pre-pod […]

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Digital Technology and the Board of Directors

by Mark P. McDonald  |  April 5, 2013

A board of directors assumes two responsibilities to represent the interests of shareholders.  The first is as an advisor to company regarding its strategy, operations and plans.  The second responsibility revolves around  governance and oversight of operations and performance. Boards have traditionally dealt with information technology (IT) within the oversight responsibility by assigning IT to […]

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What I learned about IT and DT over the past three weeks

by Mark P. McDonald  |  April 3, 2013

I am just back from three-weeks visiting CIOs around the world at various events, one on one meeting and team presentations.  The trip, which ranged from Dubai to London to LA and Phoenix provided an opportunity to get a sense of what is going on with CIOs and IT.  I have already published reflection on […]

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