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What are you going to do with those ducks? by Seth Godin, a book review

by Mark P. McDonald  |  April 19, 2013  |  Comments Off on What are you going to do with those ducks? by Seth Godin, a book review

The intentional use of older, often obsolete cultural artifacts may be regarded as anachronistic according to Wikipedia.  What are you going to do with those ducks? By Seth Godin is just that.  A more than three-inch thick compendium of Godin’s blog posts seems like a duck out of water in a digital world.  But it works really well and although it is not the most portable format the book is highly recommended.

Most blogs, mine included, are topical and timely but also short lived.  However, the selection and organization of Godin’s blog entries makes for an easily accessible, inspirational and thought provoking book.  By putting these all together, in short order and organized, the book creates food for thought rather than being a chronological recitation of past work.

Godin’s credentials as an innovator, observer, and antagonist for change are well established.  This collection of posts lets you see into Godin’s mind a little bit better through their topic, repetition of terms, and direction.  The combination does more than have you chuckle at a good turn of phrase or witty observation.  It gets you to think and hopefully to act.

While I saw someone reading this book on an airplane, the books physical heft makes travelling with it difficult.  I am reading the book at home, in little snippets as I have a break during the day and at night before going to bed.  Here the short format and engaging style are very effective.  Reading it in short spurts also helps avoid a ‘mental twitching’ that jumping from subject area to subject area can produce.

Godin’s advice and insight throughout the blog-book are aimed at getting you to realize and activate your own talents, motivation, interests and engage in the world.  Most of his posts conclude with a specific call to action that a point out the time to start is NOW!

Godin’s work proves that the blog can be as legitimate a form of writing as the poem, short story or other forms of narratives.  Highly recommended and thoroughly enjoyed.

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Category: book-review  personal-observation  

Tags: book-review  personal-musing  personal-observation  

Mark McDonald, Ph.D., is a Vice President and Fellow Emeritus in Gartner for General Managers Program.

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