Improving Your Marketing Content Value Quickly

By Marc Brown | May 10, 2018

As a past CMO, product marketer, and sales enablement lead, I get asked frequently if I have any tips for content marketers who are looking to...


CMOs In Transition: The Game Plan

By Marc Brown | May 07, 2018

As a marketing executive, how do you respond to any major transition? Like most, you develop a strategy, build a plan, prepare, and get started....


Tips for Reducing Content Marketing Costs

By Marc Brown | May 01, 2018

Welcome to yet another year of more content, more buyer’s journey talk, and more customer experience need – all dependent on compelling...


The disappearance of the distinction between B2B and B2C marketing

By Marc Brown | April 26, 2018

Is there still such a big difference between B2C and B2B marketing today? I’ve asked experts of both sides of the fence to weigh in and get...


CMOs must adapt to modern business (and marketing)

By Marc Brown | April 24, 2018

It’s interesting for me to think about today’s CMO.  CMOs are under attack, in transition, being re-imagined, and more....


Measuring the Effectiveness of Sales Enablement

By Marc Brown | April 20, 2018

As I mentioned in my ‘Marketing’s Essential Role in Sales Enablement’ blog, marketing should be actively measuring sales enablement...


Marketing’s Essential Role in Sales Enablement

By Marc Brown | April 17, 2018

Are you one of the many companies striving to launch marketing campaigns, sales promotions, or products and not seeing the expected results? You...