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Deck the Halls with Customer Data

By Lizzy Foo Kune | November 19, 2020 | 0 Comments

MarketingData and AnalyticsMarketing Technology and Emerging Trends

Has anyone else noticed that this year, “Black Friday” is now a 30-day period between Halloween and Thanksgiving? Retailers shifted their strategy during the pandemic in an attempt to capitalize on our shift to buying everything online. As a result, customers are generating more data than they ever have.

After years of growing at a steady rate, we anticipate that digital commerce will grow 30% year-over-year this year alone. You know what that means?

It’s time to Deck the Halls with Customer Data!

Deck the halls with customer data,
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Now’s the time to move your CDP from beta
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Don we now our customer attributes
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Brush up on how your marketing hub executes
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See the tracking conundrum before us
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Wrangle your data without fuss
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Follow me in establishing an entity
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Use our new Market Guide about resolving identity
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Next, the single customer view, it passes
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Hail the success, lads and lasses!
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Sing, marketing and IT, together
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Look what we accomplish, working together!
Fa-la-la-la-la, la-la-la-la

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