Marketing Measurement Bootcamp

By Lizzy Foo Kune | January 04, 2018

Six months ago, I got the urge to try something new at the gym and enrolled in a twice-weekly strength training class. Part of me did it for the obvious benefit of getting totally ripped. The other part of me…


The Year in Ad Fraud (So Far)

By Lizzy Foo Kune | July 05, 2017

I’m a great dinner party guest. That good ‘ol, “So, Lizzy, what do you actually do for a living?” question inevitably arises, and I typically take the opportunity to tell people about the general research topics I’ve been working on. For the…


Recruiting Marketing Analytics Talent

By Lizzy Foo Kune | February 16, 2017

What do taxidermy and marketing analytics have in common? Seriously. I’ve been trying to figure this out for a few years. I was trying to hire a marketing analytics professional, yet somehow ended up with a resume from a taxidermist.…


Great Exploration and Mobile Marketing Analytics

By Lizzy Foo Kune | February 15, 2017

What do you think of when you think of great explorers? Vikings? Jules Verne adventures? Astronauts? They all share a purpose – to uncover new information. Marketers seeking mobile analytics solutions could learn a thing or two from their spirit.…


A Resolution for Better Marketing Dashboards

By Lizzy Foo Kune | January 18, 2017

Well. It’s that time of year again. It’s time to hit the gym, quit smoking, lose weight, save money, enjoy your family, read books, learn a new skill, get organized, or take your dog to obedience school. (For those of…


To Succeed with Data, Become a Skeptic

By Lizzy Foo Kune | November 17, 2016

I have a little confession to make: I’m a pariah of my demographic. I love tangible, physical copies of newspapers. We get the New York Times delivered every morning, and it’s guaranteed to arrive prior to 6:30 A.M. This is…


Use Dashboards to Move Beyond Messy Data

By Lizzy Foo Kune | October 31, 2016

Call me crazy, but every time I hear the phrase, “data wrangling,” I envision a structured table on horseback, complete with a hat and some spurs, throwing around a lasso as it attempts to tie down bits of messy data.…


Simplicity in Reporting: Why Your Marketing Data is Only a Supporting Actor

By Lizzy Foo Kune | October 03, 2016

I had a really smart boss at my first marketing gig. As the leader of a nascent digital agency, he was driven, intelligent, and could win over a room in such a way that Don Draper would be envious. My…