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Threat Intelligence Interest areas of Gartner clients

by Lawrence Pingree  |  March 10, 2017  |  Comments Off on Threat Intelligence Interest areas of Gartner clients

Been a while since I’ve blogged, so I figured I’d update you on what I’m digging into in Q217 with Ruggero Contu (my awesome teammate). He and I are collaborating on a threat intelligence competitive landscape note. As part of this process, I’ve been digging into our Gartner.com search analytics data to identify interest areas of our client base. The way I went about this is a bit interesting, so we have a large list of threat intelligence providers that cover a range of different threat intelligence services. I took that list (which is categorized, then used the Gartner search analytics tool to search for company names in each category) which allowed me to arrive at a search count by category. For example: Threat intelligence company x was in category y, then I queried how many searches on our website there were for company x, iterated across all the companies in each of these categories then charted the results omitting the companies in each category. The result was quite interesting and demonstrates a nice demand/interest graph. Below is the output of my search query analysis.

intel-provider-search-analytics

Note: I did not search these exact search terms above and they are not “official” Gartner published categories, these were the categories I had drafted for each of the companies in the list and how the client searches ranked by category (I inferred the category). If you are confused, you can do an inquiry with me for a better explanation!

 

 

 

 

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Category: security  

Lawrence Pingree Research Vice President 8+ years at Gartner 24+ years IT security Industry Lawrence Pingree's responsibilities include providing critical insights to technology providers and product leaders on emerging technologies and trends. Mr. Pingree closely tracks the security markets, emerging technologies, trends and competitive market dynamics. He regularly reviews security technologies, provider businesses and their go-to market strategies and focuses on helping Gartner clients plan, choose and evolve as market dynamics shift. His analysis includes an examination of emerging technologies, market changes, go-to-market strategies, end-user buying behaviors, development plans and various business attributes to identify key competitive differentiation and competitive strategies. Read Full Bio






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