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Deception related technology – its not just a “nice to have”, its a new strategy of defense

by Lawrence Pingree  |  September 28, 2016  |  2 Comments

Deception Techniques “Can be”, and “Are” being used in other Security Solutions

In my earlier Emerging Technology note on deception (see “Emerging Technology Analysis: Deception Techniques and Technologies Create Security Technology Business Opportunities“), I called out that there’s a broad-based opportunity for providers of prevention and detection technologies to apply the principles of deception into their products. Several providers are now using and building deception capabilities into their products, and we expect this to continue. Essentially, deception is a new strategy that security programs can use for both detection and response.  Is deception a panacea? Absolutely not, but it is a far far underutilized technique that can provide serious security advantages against attackers, especially for those that are more advanced.

Deception Products Reach Market Viability!

I also profiled the competitive landscape of a market of deception products that I call “Distributed Deception Platforms” in research titled “Competitive Landscape: Distributed Deception Platforms, 2016” where I’ve explained that these solutions are now market-viable. One important thing to point out here is that these solutions are an emerging technology. Meaning, not everyone has already bought it nor would we expect them to have since this market is just emerging. I’ve talked to customer references that have been deploying Distributed Deception Platforms (DDP), and so far, these organizations were convinced that it was an integral part of their overall security program.  The fact that the DDP technology is now market viable is why clients are becoming interested in leveraging deception in their security programs.

Building a Business Case for Deception

In recent blogs from Anton and Augusto, they call out the additional business justifications for having deception technology that providers should be focusing on to achieve higher adoption (see Building a business case for deception).  In that blog post, its pretty clear that deception technology has other value beyond just “better threat detection” and “better (high quality) alerts” that many providers have focused on. Clients should be using these things to justify budgets for deception-oriented solutions. In all seriousness, some organizations don’t properly appreciate that deception techniques can be used in their security program to thwart attackers just as much as detect them. This should change, and I think this movement has already begun.

Personally, I am very excited to see the emerging research of both Anton and Augusto. Augusto, whom I might add invented the term “honeytoken”.

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Category: technology-and-emerging-trends  

Tags: deception  

Lawrence Pingree Research Vice President 8+ years at Gartner 24+ years IT security Industry Lawrence Pingree's responsibilities include providing critical insights to technology providers and product leaders on emerging technologies and trends. Mr. Pingree closely tracks the security markets, emerging technologies, trends and competitive market dynamics. He regularly reviews security technologies, provider businesses and their go-to market strategies and focuses on helping Gartner clients plan, choose and evolve as market dynamics shift. His analysis includes an examination of emerging technologies, market changes, go-to-market strategies, end-user buying behaviors, development plans and various business attributes to identify key competitive differentiation and competitive strategies. Read Full Bio

Thoughts on Deception related technology – its not just a “nice to have”, its a new strategy of defense

  1. Chris says:

    Nice blog post, and thanks for calling out the industry….

  2. […] let’s explore this a bit further. The “pure deception” technologies market is still very incipient and not large in terms of revenue. The average ticket for this new pack of vendors is still small […]

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