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Build Accountability Into Your Segmentation Strategy

by Laurel Erickson

October 18, 2018

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B2B Can’t Slack on CX

by Laurel Erickson

September 18, 2018

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Insights Aren’t Pulled from Personas – Personas Are Pulled from Insights

by Laurel Erickson

May 30, 2018

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Strategic Leadership Through Customer Vision

by Laurel Erickson

May 17, 2018