Gartner Blog Network

Where’s That App? The Rise of Banking App Stores

by Kristin Moyer  |  April 8, 2014  |  3 Comments

Few banks have deployed their own customer app stores. However, the high demand for apps is causing challenges that could negatively impact sales and user experience. Bank CIOs, CMOs and line-of-business heads should evaluate the potential need for bank-specific app stores.

iTunes, Google Play and other public app stores provide a highly visible and free way to deploy mobile banking apps. Public stores have been the primary app deployment mechanism for banks since 2011, when many banking apps first began to emerge. Bank websites also have been used to list the mobile apps available, usually by LOB.

The app world has changed dramatically since then, and banks may require a new approach to app deployment. First, the total number of apps available has grown rapidly since banks began to deploy them (please see our research on banking app stores here), and we expect this to continue (please see our research on 14 banking apps for 2014 here). This explosive growth has caused challenges with app visibility on both the public stores and bank websites.

Banking app stores can address these and other challenges, but may not always be warranted.

Reasons to Deploy a Banking App Store Reasons Not to Deploy a Banking App Store
App discovery Cost
User experience Additional complexity
Co-creation/collaboration Operational risk


We advise CIOs, CMOs and line of business heads to evaluate the potential need for a banking app store in the 2014 to 2015 timeframe. We’ve created a decision framework to help guide this evaluation.

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research


Kristin R. Moyer
Research Vice President
14 years at Gartner
more than 20 years IT industry

Kristin Moyer is a Research Vice President in Industry Advisory Services/Banking and Investment Services. She has more than 20 years of experience across the global high-technology industry in a variety of roles. Ms. Moyer's research coverage includes… Read Full Bio

Thoughts on Where’s That App? The Rise of Banking App Stores

Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.