by Kristin Moyer | January 8, 2014 | Comments Off on Managing Nexus Fatigue
The Nexus of Forces is absolutely transformational and is changing the nature of business and even how individuals think of business, finance and money itself. However, there is also a dark side to the Nexus of Forces. In many ways, the nexus has led to a disconnected, anti-social world with extreme tiredness of mobile, social, cloud and information — in other words, nexus fatigue. Nexus fatigue has occurred largely because of complexity and a loss of control (e.g., unwanted offers), trust (e.g., 10% of product reviews are fake), privacy (e.g., National Security Agency data mining) and security (e.g., increased mobile fraud). We have too many texts and posts to keep up with, it is too hard to manage what is public and what is private, and it is too hard to evaluate the validity of product reviews. The list goes on.
Fatigue leads to exhaustion and breakdown. If intervention does not occur, then nexus fatigue can damage your:
- Organization — Consider these incidents: A CFO tweeted too much, too soon (Francesca’s), weather data was not leveraged in fighting a fire (Yarnell Hill fire), financial risk data was ignored (London Whale), and email went unread and data was ignored (nuclear meltdown at Fukushima).
- Employees — Overuse of nexus technologies has been shown to negatively impact performance and health (see the impact of nexus fatigue below).
- Customer relationships — Business leaders are investing in nexus and digital technologies 3 that could disconnect them from customers who are already nexus-fatigued.
- Yourself and your personal relationships — Consider these real-life headlines: “Japan’s Lonely May Rent ‘Family’ for Home Visits,” “Diablo 3 Death: Teen Dies After Playing Game for 40 Hours Straight,” “Girl Starved to Death While Parents Raised Virtual Child in Online Game,” “Forecast: Sex and Marriage With Robots by 2050.”
Managing nexus fatigue proactively and properly (clients, please see here for more details) is truly a matter of life and death for individuals that have struggled to curb their use of technologies. For corporations, nexus fatigue can negatively impact reputation and, potentially, viability in extreme cases. It is essential that CIOs have tools to manage nexus fatigue for their organization, employees, customers — and even themselves.
Addressing nexus fatigue requires systemic (placing the burden on systems, societies and government) and individual action (limiting personal use). To deal with fatigue, start with identifying symptoms and impacts for both employees and customers. Once these are known, personal actions (like putting your mobile phone away during dinner) and new nexus technologies that protect, make life easier and connect people (clients, please see here for more details) can help mitigate the adverse effects of fatigue.
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