David Furlonger and Alistair Newton here – today we came across a new customer service offering that caught our attention and caused us to consider why it is always non-financial service providers that are leaders in customer service. Mark Hoplamazian, CEO of Hyatt Hotels, has just announced a change to the hotel chain’s Gold Passport loyalty program: http://content.usatoday.com/communities/hotelcheckin/post/2009/05/67145891/1
It seems to us that banks could take a leaf out of Hyatt’s play book and adopt something similar in these hard economic times. What if you log on to your online banking site to pay your utility bill, and before the payment instruction is processed the bank sends you a message indicating that they have paid this bill on your behalf? Can you also imagine the client reaction if this “random act of kindness” was done in a branch setting? Now that would be customer relationship management!
Interestingly, we are starting to see the first signs of banks adopting such approaches. Recently AKBANK in Turkey, started surprising holders of their Wings branded credit card, by picking up the tab for a random selection of customers using their Wings card to pay the bill at some of Istanbul’s most upmarket restaurants. This link to the Turkish banking market is not necessarily surprising to us based on the case study work we did earlier in the year: Case Study: Turkish Bank TEB Builds a Culture to Promote Innovation.
I vote for banks to start with property taxes, mine is due this month!
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