The Making of a Growth Oriented CMO

By Kirsten Newbold-Knipp | May 16, 2018

Yesterday, I had the pleasure of co-presenting with Leslie Dukker Doty, most recently CMO at Time Inc., during Gartner’s Digital Marketing...


Focus on Customer Insights and Strategy Will Flow

By Kirsten Newbold-Knipp | March 23, 2018

Marketing leaders often ask us questions about how to execute a specific tactic or whether to allocate their budget differently. My first set of...


Your Martech Investments Should Reflect Your Customer Journey

By Kirsten Newbold-Knipp | October 30, 2017

Do you have a Martech Stack and Roadmap?  You probably do – and it’s likely grown up through a mix of inherited tools, opportunistic...


On Content Measurement and Vendors: CMWorld 2017

By Kirsten Newbold-Knipp | September 12, 2017

Conferences impressions are shaped by our biases and curiosities. Going into this years’ Content Marketing World, I was keen to hear what the...


Thought Leadership is Not Enough

By Kirsten Newbold-Knipp | August 24, 2017

Two marketers walk into a bar and sit down during Content Marketing World (here’s what I learned there last year). They’re chatting about...


Wanted: Compelling Experiences (AKA: How Your Ecommerce Brand Can Compete & Co-Exist with Amazon)

By Kirsten Newbold-Knipp | August 09, 2017

Not a week goes by without a conversation with a client trying to figure out how to play in the Amazon sandbox without cannibalizing their own...


Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers

By Kirsten Newbold-Knipp | July 19, 2017

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing...


Marketing content or content marketing?

By Kirsten Newbold-Knipp | April 26, 2017

Every day I get to talk with clients about content. All sorts of content. How do you build a content strategy? How can we hire great content...


Future of Content Goes Beyond Storytelling (Attributes, AI, Engineers – oh my!)

By Kirsten Newbold-Knipp | April 03, 2017

Great storytelling is at the heart of any meaningful content marketing effort – so this won’t be a post where the machines take over.  But,...


Attributes, My Marketing Buzzword for 2020

By Kirsten Newbold-Knipp | March 16, 2017

Some interesting conversations ensue during SXSW in Austin. Though I didn’t have time to attend much this year, I did meet several interesting...