My Multichannel Campaign Management MQ Hat Trick: Learnings from My Third One on the Books

By Julie Hopkins | May 06, 2016

A little over two weeks ago, our team published the Multichannel Campaign Management Magic Quadrant, turning our eyes once again to the providers...


Finding Insight Outside the Bubble

By Julie Hopkins | January 22, 2016

I remember an early digital competitive review I did for my old agency. The client was a personal care brand. The only real digital assets to...


Is Social Marketing the New Multichannel Marketing Power Center?

By Julie Hopkins | May 22, 2015

I have two coverage areas at Gartner. Multichannel marketing and social marketing. They’re both digital, and they certainly overlap. But taking...


Y’all Come! (to San Diego)

By Julie Hopkins | April 02, 2015

You ever sit there and wonder how or when certain “files” in your brain were created? On one hand, I know exactly why the words of the...


The Hard Work of Getting Better Insights from Social and Mobile Investments: Why You Need to Do it Now

By Julie Hopkins | March 24, 2015

Ask anyone on the Gartner for Marketing Leaders team, and they’ll tell you the last few weeks have been a production blitz. We’re all putting...


Multichannel Marketers, the Doctor is In

By Julie Hopkins | February 27, 2015

The job of an analyst is multidimensional. There are days when you’re called in based on your knowledge of a product, or a category. There are...


When Super Bowl Ads Harsh Your Mellow

By Julie Hopkins | February 03, 2015

I love super Super Bowl ads as much as anyone (though I’ll admit to being completely un-American in my dislike for ads with horses or dogs...


I am Loyalist, Read My Tweet. Please?

By Julie Hopkins | November 20, 2014

Background. When I’m not working, parenting, or cleaning up my house, I’m running.  I’ve been running for 25 years, and run (or work out)...


Ode to Multichannel Marketers and Generalists

By Julie Hopkins | November 07, 2014

Every week, our team pulls together a collection of published research and articles for clients that speak to one of the digital marketing issues...


You Say You Want a Revolution?

By Julie Hopkins | September 29, 2014

It’s easy in our jobs as marketers to get caught in the day-to-day marketing march. We know everything there is to know about email...