Blog post

Personal Disclosure

By Jonah Kowall | October 23, 2014 | 111 Comments

Trade Show

I’ve written quite a bit about how analysts work, and here are some of my personal favorite reads, but they are more focused on vendors versus end users or investors:

http://theleanmarketer.com/6-myths-about-industry-analysts-and-startups/

http://www.aneelism.com/blog/2013/11/11/technology-analyst-101-for-startups-introduction.html

I’ve shared my personal social media policy, along with other personal ways I do work.

This blog post is specific to attendance at vendor conferences, for transparency. Some of the conferences I attend I am provided media access and use my credentials as someone who covers and writes about a specific vendor or market. When there are vendor conferences they often pay for travel and hotel for the conference should I choose to attend. Similarly they can also hire Gartner analysts to speak at conferences, which requires a larger commitment of financial investment on their part.

In addition to attending the conference I also meet with other clients, prospects, and interesting people at conferences, so sometimes Gartner will pay for these conferences for research, or to support our business growth and success.

In my past blog posts, I have not been completely transparent around my conference attendance, and it hasn’t been due to wishing to avoid being honest, I just hadn’t really thought about it. When reading some of the other coverage in the press, I soon realized that in order to be fair, I needed to do the same thing.

Going forward you will see full disclosure of when conferences were paid for by a vendor, or when conference admissions were provided by another organization.

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