In order to assist our vendor clients we often do strategy days, these are typically full or half days where I work with clients to help them craft strategy, go to market, or other consultative help we cannot accomplish during our 30 to 60 minute inquiry phone calls. Our vendor clients find these very helpful, hence we have a good amount of demand for these sessions. The problem is when analyst resources are tied up for extended amount of times it causes longer wait times for phone calls due to travel and other requirements.
Creating Magic Quadrants is a very lengthy process, which consumes a lot of analyst and vendor resource and time. We regularly include vendors who are not clients in our Magic Quadrants and research, and we provide the same level of analyst access to non-clients as clients during Magic Quadrant processes. Additionally we do not discuss Magic Quadrants with clients or non-clients once they are in process, aside from during specific conversations which are focused on the Magic Quadrant.
The way we handle vendor interactions during Magic Quadrant development is just one example of Gartner maintaining independence. Gartner analysts also don’t deliver white papers, or other vendor sponsored research notes, and analysts are also not compensated or otherwise tied to the sale of our products or consulting. These are reasons why Gartner is differentiated and how we avoid our bias.
Avoiding bias is critical for us to deliver the best product possible, this is always the case. This can prevent analysts from doing SAS with vendors in a specific Magic Quadrant during authoring.
I always strive to be transparent, and thought this would be good to share with the public and those I enjoy helping build the best technology and make the right decisions.
9/22/14: A few edits as requested by David Black, who’s a VP in the Content and Methodologies area. Expect more news around this in the coming weeks from Gartner across the company.
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