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Making sense of the Availability and Performance Monitoring offerings and vendors

By Jonah Kowall | August 01, 2013 | 3 Comments

OLMNPMNPBMonitoringIT OperationsECABSMAPMMobile and Endpoint Technologies

Commonly in a market where there is a commodity (such as availability monitoring) and a hot emerging set of technologies (typically in performance monitoring) the vendors who sell commodity solutions will say they are offering product in the emerging markets where the spend tends to be. This is something which causes confusion in buyers, and they often fail to understand who they should be investigating for a given need. We spend a lot of time trying to sort out this noise and confusion, so in order to provide clients with a good overview of the market I did the unthinkable….

We put together a large taxonomy of the availability and performance monitoring vendors, and if the solutions have partial coverage, complete coverage, or no coverage. We divided the market as follows:

  1. General (fault monitoring from a general perspective)
    1. Business Service Management (BSM)
    2. Event Correlation and Analysis (ECA)
    3. Notification Management
    4. Application Instance
    5. Server
    6. Virtualization
    7. Storage
  2. Application Performance Monitoring (APM)
    1. End User Experience (EUM) – Client
    2. EUM Mobile
    3. EUM Network
    4. EUM Synthetic
    5. Topology
    6. Transaction Tracing
    7. Deep Dive
    8. Analytics
    9. Database (in an APM context)
    10. Storage (in an APM context)
    11. SaaS options
  3. Network
    1. Fault
    2. Network Configuration and Change Management (NCCM)
    3. Topology
    4. Unified Communications
    5. Network Testing
    6. Out of Band Management
  4. Network Performance Monitoring
    1. Packet
    2. Flow
    3. IPSLA
    4. SNMP
    5. Topology
    6. Unified Communications (performance via DPI)
    7. Network Packet Broker (NPB)

The difficulty in building this research was ensuring we represented the over 300 vendors in this matrix properly to the market. This resulted in me sending over 700 emails in the 4 day review period, including upsetting a few vendors who tried to position themselves differently than the technology or buyers dictated. One document has the toolkit spreadsheet, while the other describes the challenges and categories in the research.

I hope you enjoy the result of this research, sorry these links are for clients only.

How to Cut Through Vendor Hype and Make Sense of the Availability and Performance Monitoring Market –

Toolkit: Availability and Performance Monitoring Vendor Guide –

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