Gartner Blog Network

Magic Quadrant for Application Performance Monitoring (APM)

by Jonah Kowall  |  August 17, 2012  |  13 Comments

The Magic Quadrant for APM has been published ( after much work from myself, Will Cappelli, and our beloved manager John Enck. The research this year was the culmination of a body research we published on the evolution and changes within the APM market. The movement of Application Aware Network Performance Monitoring (AA-NPM) away from APM, as a unique market with different technologies and buyers. The AA-NPM products are still often a good starting point on an APM journey. Additionally the introduction and proliferation of SaaS deployment models has changed the buying habits of customers, and molded strategies at most APM companies in this research.

Changes in the vendors in the research…. We have seen many removals mostly due to them not meeting the high bar which was set by the inclusion criteria. Most of these were due to the shortfall of critical technology or delivery capabilities within the product offering. Many of these vendors have already been correcting the shortcomings, and look to be included in 2013. The new entrants include companies which were relevant in the market previously, but lacked the needed revenue or technology to be included in the 2011 research.

We hope you enjoy reading the report, and find it useful in your decision making process. We encourage clients speak with us to explain your requirements, maturity, existing investments, and goals in your monitoring project so that we may offer advice specific to your needs. Additionally Gartner clients get the added benefit of reviews of documents, proposals, and contracts. We can often save money and time in your projects, providing more value.

Thanks for your support and readership.


Jonah Kowall
Research Vice President
3.5 years with Gartner
20 years IT industry

Jonah Kowall is a research Vice President in Gartner's IT Operations Research group. He focuses on application performance monitoring (APM), Unified Monitoring, Network Performance Monitoring and Diagnostics (NPMD), Infrastructure Performance Monitoring (IPM), IT Operations Analytics (ITOA), and general application and infrastructure availability and performance monitoring technologies. Read Full Bio

Thoughts on Magic Quadrant for Application Performance Monitoring (APM)

  1. Smoke Screen says:

    “beloved”? Really? Over-reaching for platitudes undermines your credibility.

  2. Jonah Kowall says:

    Sorry that you feel that way, he was very helpful in putting together the research this year. Blogs tend to be “lighter” than the formally published research.

  3. […] than it was two years ago. However, another report from Gartner said the APM market will grow  9% in 2012 to $2.14 billion, which is 50% more than the 6% rate IT budgets are expected to grow this […]

  4. IKHx says:

    170722 120067So funcy to see the article within this blog. Thank you for posting it 826033

  5. […] weeks ago I read a post from Jonah Kowall at Gartner that read “The movement of Application Aware Network Performance Monitoring (AA-NPM) away from Application Performance Monitoring (APM), as a unique market with different […]

  6. Carl Angervall says:

    Will the APM qudrant for 2013 soon be publish?


  7. Jonah Kowall says:

    We’ve been ready for publication for a while now, but we’ve had a vendor escalation on the research to our Ombudsman:

    This means the research has suffered delays as we work through the process. It’s similar to being taken to analyst court, but we are getting closer to resolution and publication.

    Thanks for asking Carl.

  8. Sorry that you feel that way, he was very helpful in putting together the research this year. Blogs tend to be

  9. Sorry that you feel that way, he was very helpful in putting together the research this year.

  10. WhatGoing down i am new to this, I stumbled upon this I’ve found It positively useful and it has aided me out loads. I am hoping to contribute & help other customers like its helped me. Good job.

  11. Unquestionably believe that which you said. Your favorite reason seemed to be on the net the easiest thing to be aware of. I say to you, I certainly get irked while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.