Gartner Blog Network

Posts from Date:   2018-6

Why the Customer Experience Matters

by Jessica Ekholm  |  June 7, 2018

According to the latest Customer Experience in Marketing Survey 2017: Greater Expectations, Greater Challenges, in two years 82% of B2B CMOs expect to mostly or completely compete on the basis of CX, compared with 76% for B2C marketers. Meaning that competing on price and product or a combination of both is becoming much less important. […]

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