Gartner Blog Network

Posts from Date:   2012-1

My Plea to Marketers: Don’t Ruin Pinterest

by Jenny Sussin  |  January 11, 2012

Alright, I know I don’t normally blog multiple times in a week, even a month (my monthly cadence is shameful, I know) I’ve got to shout this from the rooftops/Gartner Blog Network: MARKETERS: DO NOT RUIN PINTEREST FOR ME. Seems ironic I am saying that given my job is to help companies determine social strategy […]

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Writing “the” Book is Less Impressive than Authoring “the” Blog

by Jenny Sussin  |  January 9, 2012

Lately I’ve been hearing a lot of “he wrote the book on…” or even “I wrote the book on…” and I am wondering why I’m unimpressed. Don’t get me wrong, it’s impressive to write a book. Writing a book is a lot of work, a lot of research, a lot of conversation; but writing a […]

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