Marketing Operations Take on Mission Critical Priority

By Jennifer Polk | April 13, 2017

Marketing operations are becoming essential to managing the many moving parts of the modern marketing organization and it’s campaigns, programs and initiatives. Yet, the role is ill-defined and oft-forgotten when marketing leaders build and staff their teams. Operational management is the thing…

All the Data that Matters

By Jennifer Polk | February 17, 2017

Much has been said about data—customer data, data privacy, data integration. The list goes on. It has its place, like helping marketers more intelligently target their ads—I for one am grateful for fewer Cialis ads. It can also be instrumental…

Consumers Get Wise to Digital Commerce Promotions

By Jennifer Polk | January 26, 2017

Retail and brand marketers know promotions are a race to the bottom. But they’re also an addictive marketing tactic, and the promotional habit is one that’s hard to break. Let’s face it, promotions can bring a quick boost to online…

Waiting for Superman: Can Digital Commerce Save the Retail Store?

By Jennifer Polk | January 12, 2017

eCommerce sales growing, but store sales remain stagnant. Leading retailers are closing stores and placing their bets on the Web. Is a multichannel retail strategy the answer? Is digital commerce the only thing that can save the retail store?

Enable Considered Purchases Through Digital Commerce

By Jennifer Polk | October 14, 2016

Whether you sell consumer goods or industrial equipment, digital commerce is forever changing the way your customers plan, prepare and purchase products and services. But companies that sell considered purchases often think their products and services are too complex. Here’s why and how you should enable digital commerce for considered purchases.

Use Subscription Models to Keep Customers Coming Back

By Jennifer Polk | September 06, 2016

A subscription service isn’t a new concept. This model dates back at least as far as newspaper subscriptions that brought the weekly paper to your doorstep. Recently, a whole new fray of subscription revenue services has sprung up, giving customers…