Is it time for a fresh start?

By Jennifer Polk | January 17, 2018

There used to be a sense of pride and accomplishment that came with saying your brand was 100, 50 or even 25 years old. Now touting those...


Solving the Distributed Social Marketing Dilemma

By Jennifer Polk | January 12, 2018

92 By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social...


10 Lessons Marketers Can Learn from the Circus

By Jennifer Polk | January 02, 2018

Over the holidays, my family and I saw The Greatest Showman, the story of the legendary P.T. Barnum, the founding of what would become Barnum...


Marketing Must Stop before the Start of 2018

By Jennifer Polk | December 04, 2017

Gartner’s 2017 research shows a connected thread between marketers’ strategy, spending and organizational structures. All roads lead to the...


Ask Five Questions Before You Innovate

By Jennifer Polk | October 27, 2017

Digital marketers find themselves at the front lines of innovation for a variety of reasons. The rise of digital marketing positioned marketing...


Debunking Three Common Myths about Personalization

By Jennifer Polk | September 29, 2017

Personalization is quickly becoming one of the leading techniques in customer marketing. But it isn’t easy, or easily understood. In fact,...


Why CMO Don’t Want to be the CEO

By Jennifer Polk | September 21, 2017

“If everything is important, then nothing is.”              Patrick Lencioni The scope of nearly every role, not just marketing,...


Back to Basics: Branding Remains at the Core of Marketing

By Jennifer Polk | September 13, 2017

Marketing leaders are facing tremendous “scope creep” in terms of the span of their roles and the responsibilities of the marketing...


Balance Strategic Vision and Tactical Execution

By Jennifer Polk | September 07, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing...


Brand Marketers, Answer a Higher Calling to Remain Relevant to Customers

By Jennifer Polk | August 31, 2017

There are brands that we know and love—the ones that stock our pantry shelves and adorn our clothing. There are companies that are woven into...