Stamford, Connecticut 1 April, 2016
Following on reports of the global environment reaching “peak hype,”Gartner Inc announced today that it will cancel this year’s publication of its popular Hype Cycle series. “World wide stocks of hype are at dangerously low levels,” said a company spokesperson. “It would be irresponsible to contribute further to this decline by consuming the vast amounts of hype that this series requires.”
A previous effort to reposition the hype cycle to be more hype-efficient did not have sufficient effect given the dramatic increase in hothouse hype in the previous year. Topics such as IoT, Big Data, and Digital … (well, everything) have increased hype consumption to record levels.
A spokesperson for one of the leading US presidential candidates criticized the move saying “This is just a conspiracy among intellectual elites to scare everyone. Our candidate has acquired fantastic, fabulous stockpiles of hype. There is plenty to go around, if everyone votes the right way.”
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