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Gartner Introduces “Real Quadrants” on April 1, 2011

by Jeffrey Mann  |  April 1, 2011  |  10 Comments

We are constantly looking at our branded deliverables to see how they can be improved or connect more closely with how our customers use them. Customer feedback has told us that the names of the 4 sections in our Magic Quadrants don’t correspond with how many customers choose to interpret them. Despite our efforts to explain how these are intended to be used, many customers insist on ignoring the real intentions behind the structure and assign simplistic interpretations to what each placement means.

Therefore, as of April 1, 2011 we will be renaming the Magic Quadrants and calling them “Real Quadrants®” and changing the names of each quadrant. Rather than Challengers, Leaders, Niche Players and Visionaries, the corresponding sections will be named as indicated below to correspond more closely with these simplistic interpretations.


It will take some time to finish reformatting existing documents. We expect to have this completed and will launch them all simultaneously on April 31, 2011. We have not yet come up with a name for the fifth quadrant introduced in Mark McDonald’s new magic MQ, which launched today.

For more information about Real Quadrants, please click here.

Category: being-an-analyst  humor  magic-quadrant  

Tags: april-fools  challengers  leaders  mq  niche  real-quadrants  satire  visionaries  

Jeffrey Mann
Research VP
20 years with Gartner and META Group
30 years IT industry

Jeffrey Mann is a Research VP at Gartner, covering cloud office, collaboration and social software.

Thoughts on Gartner Introduces “Real Quadrants” on April 1, 2011

  1. Heidi Bartlett, Edelman says:

    Very clever. Perfect for April 1.

  2. Stu Pidaso says:

    Reminds me of the Finders, Losers, Weepers, Keepers quadrant from the mid 2000s. God I’m old.

  3. […] Variations on Hype Quadrants.. no Magic Hype… no, Hype Cycle.. or is it Magic Quadrant?By Zoli Erdos on April 1, 2011 Gartner introduced their Real (Magic) Quadrant: […]

  4. PhilD says:

    How did you get this past the SRB?

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