We are constantly looking at our branded deliverables to see how they can be improved or connect more closely with how our customers use them. Customer feedback has told us that the names of the 4 sections in our Magic Quadrants don’t correspond with how many customers choose to interpret them. Despite our efforts to explain how these are intended to be used, many customers insist on ignoring the real intentions behind the structure and assign simplistic interpretations to what each placement means.
Therefore, as of April 1, 2011 we will be renaming the Magic Quadrants and calling them “Real Quadrants®” and changing the names of each quadrant. Rather than Challengers, Leaders, Niche Players and Visionaries, the corresponding sections will be named as indicated below to correspond more closely with these simplistic interpretations.
It will take some time to finish reformatting existing documents. We expect to have this completed and will launch them all simultaneously on April 31, 2011. We have not yet come up with a name for the fifth quadrant introduced in Mark McDonald’s new magic MQ, which launched today.
For more information about Real Quadrants, please click here.
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