Gartner Blog Network

Posts from Date:   2009-3

The Social Media MacGuffin: A Volume-based Business Model for Twitter

by Jeffrey Mann  |  March 27, 2009

I never really bought into the idea that Twitter would eventually have to start taking advertising or charge users directly. Charging individual users would certainly drive many people away, this hoax announcement notwithstanding. Unless done extremely carefully, so would advertising in the way most web sites do it. More people access Twitter using third party […]

Read more »

Ada Lovelace Day: Women in Technology

by Jeffrey Mann  |  March 24, 2009

A few weeks ago, I blogged about signing a pledge to blog about a woman in technology I admire on March 24, 2009, aka Ada Lovelace day. The subject I chose is certainly an unsung heroine, as I cannot remember her name. She was the administrator for the computer center at Davidson College where I […]

Read more »

Experiencing SXSW, One Tweet at a Time

by Jeffrey Mann  |  March 16, 2009

A year ago, I had no idea what the letters SXSW signified. South By Southwest started as a small music festival in Austin, Texas, but has now grown into a collection of festivals encompassing music, film, media and interactive technologies. I have never been to SXSW, but I come close to feeling like I have, […]

Read more »

Bringing the World to Your Outlook Inbox

by Jeffrey Mann  |  March 6, 2009

I spoke with a company with an interesting product set today, which is just coming out of development and onto the market. Kayxo is based in Germany, Argentina and Denmark. They offer four products that bring more data into Microsoft Outlook and Exchange, all built around Microsoft’s Office for Business Applications (OBA). Insight and Exchange […]

Read more »