Gartner Blog Network

An Effective “Recruitment Hack” To Hire The Best

by Jeffrey Hewitt  |  July 27, 2020  |  Submit a Comment

As skills and competencies requirements change, infrastructure and operations leaders face a challenging task of recruiting professionals that are not only meet their job needs, but also are a good fit into their organizational culture.  This is difficult under today’s Covid-19 conditions and will remain so long after the current business environment changes.  So how do I&O leaders optimize their hiring efforts to achieve the best results?  The hack is simple–introduce the art of branding into the process.

You don’t have to be a marketing genius to apply some simple branding discipline to your job descriptions.  Gartner has devised a “recruitment hack” through 3 common branding approaches that you can apply to the development of your job descriptions.  By applying one of these three branding approaches to job descriptions, its easy to see how it can make the right candidates come forward.

A recent Gartner document entitled, Attract Top I&O Talent by Treating Job Descriptions as Branding Documents, outlines in  more detail how to choose the right branding approach and work with HR to apply that choice in order to get the best fit candidate for a given job.  Whether looking for candidates in the face of Covid-19 or planning for skill and competency requirements as economies normalize, a little branding can produce some valuable results.

Trying to plan for longer-term skill needs as conditions change?  Check out, I&O Leaders Should Future-Proof Team Skills and Competencies With a Skills Alignment Quadrant, on  Utilizing a branding approach along with this latter planning guide, can make a “killer combination” when it comes to getting the right professionals in place at the right time.

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research


Jeffrey Hewitt
VP Analyst I
20 years at Gartner
42 years IT Industry

Jeffrey Hewitt is a Research Vice President at Gartner, where he is a part of the Infrastructure and Operations team in the Gartner for IT Leaders organization. As a part of that team, Mr. Hewitt's primary areas of coverage include hyperconvergence, software containers/microservices, serverless computing, hyperscale (webscale) architectures, edge computing, machine learning IaaS, and the I&O implications of changing technology approaches like public cloud, blockchain, and big data. He also covers integrated systems and server purchasing negotiations.Read Full Bio

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.