Yes it’s been awhile since my last blog. I have spent to much of my blog time exploring Twitter and other social media, but that’s another post. In the retail world 2009 has turned out to be the year of cost containment and a borderline bunker mentality. The one glorious exception has been retailer’s embrace of social media and increasingly mobile commerce. A recent blog “Starbucks reveals iPhone apps, heralds mobile e-commerce caught my attention. I’ve been doing this job over 10 years now and have listened to m commerce pitches for most of that time. Virtually all were very interesting but with little to no adoption by retailers. But I believe that has clearly changed. On my iPhone I can access apps by Amazon, Best Buy, Sears, eBay and the above described Starbucks app. My guess is within 6 months there will be many, many more.
But the key question is, “Will people use these apps to conduct real business. ” I believe that question was answered very dramatically by eBay CEO and Presedent John Donahoe at shop.org recently:
- eBay Mobile app for iPhone launched last year and to date, it’s been downloaded by 4 million users, regularly appearing in the top 3 free apps in the lifestyle category.
- All kinds of things sold through eBay mobile app … the most expensive include:
o A rare Lamborghini for $750k
o A $300k power boat
- Mobile is our fastest-growing business. Our GMV so far this year through the eBay mobile app alone is about $350 million … and growing double digits week on week.
Those are simply amazing stats and illustrate the broad appeal of m commerce today. So to answer the question posed in the title, I do believe m commerce’s time has arrived. Retailers need to prepare for this onslaught. Are you ready?
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