Gartner Blog Network

Posts from Date:   2018-8

Why Isn’t Win/Loss Analysis Successful?

by Jeff Chamberlain  |  August 4, 2018

Having spent most of my career in Product Marketing prior to joining Gartner, I have been involved in win/loss analysis multiple times and from several angles. Normally, there is a concern bubbling up from sales or executives that we are not winning enough of the deals and we need to understand why. Win/Loss analysis seems […]

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