Gartner Blog Network

Posts from Date:   2018-7

Is Freemium the Right Path for You?

by Jeff Chamberlain  |  July 13, 2018

The Freemium¬†Hype “If I could only get people using my solution, they would see the value and love it.” This is the way almost every person building, marketing or selling a software solution feels about their product. As a result, the rise of the freemium approach to marketing and selling software¬†sounds like a dream come […]

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Think “business-first” not “product-first”

by Jeff Chamberlain  |  July 11, 2018

If you’ve spent any time around technology start-up businesses, you’ve heard someone discussing a product pivot. This term entered our vernacular a number of years ago along with lean startup and minimally viable product. Essentially, a product pivot happens when a company is not getting the desired traction and looks for a way to leverage […]

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