Gartner Blog Network

Jeff Chamberlain
Research Director
1 years at Gartner
37 years IT Industry

Jeff Chamberlain is a Research Director focusing on software applications product marketing. He specializes in advising enterprise application software vendors on their go-to-market strategies. Read Full Bio

Why Isn’t Win/Loss Analysis Successful?

by Jeff Chamberlain  |  August 4, 2018

Having spent most of my career in Product Marketing prior to joining Gartner, I have been involved in win/loss analysis multiple times and from several angles. Normally, there is a concern bubbling up from sales or executives that we are not winning enough of the deals and we need to understand why. Win/Loss analysis seems […]

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Is Freemium the Right Path for You?

by Jeff Chamberlain  |  July 13, 2018

The Freemium¬†Hype “If I could only get people using my solution, they would see the value and love it.” This is the way almost every person building, marketing or selling a software solution feels about their product. As a result, the rise of the freemium approach to marketing and selling software¬†sounds like a dream come […]

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Think “business-first” not “product-first”

by Jeff Chamberlain  |  July 11, 2018

If you’ve spent any time around technology start-up businesses, you’ve heard someone discussing a product pivot. This term entered our vernacular a number of years ago along with lean startup and minimally viable product. Essentially, a product pivot happens when a company is not getting the desired traction and looks for a way to leverage […]

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