Diversity and Gender Equality in the Agency-Client Relationship

By Jay Wilson | April 04, 2018

Clients who’ve read our recent Magic Quadrant for Global Digital Marketing Agencies have noted that we cited the need for marketers whose...


Is Social Marketing Still….Social?

By Jay Wilson | June 23, 2017

The other day, Elizabeth Shaw and I were talking social marketing with some agency folks who mentioned that they no longer create purely organic...


(Not So) Sweet Sixteen: Marketers Consolidate Social Media Tools

By Jay Wilson | February 24, 2017

Several years ago, when I was still working at an agency, we helped a large global client select a new set of social media marketing tools.  The...


Microsoft and LinkedIn: The Potential and the Risk for Marketers

By Jay Wilson | June 15, 2016

On Monday morning, I was reading one of Augie Ray’s compelling critiques of LinkedIn user behavior when the news broke – the professional...


The Customer Experience Expectation Gap

By Jay Wilson | May 15, 2016

Last Monday afternoon, as I rode to JFK Airport en route to a conference, I realized that I’d left my travel credit card on my dresser.  My...


Generation Emoji

By Jay Wilson | April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls,...


Independents Day: Agility Makes Smaller Agencies Appealing

By Jay Wilson | April 01, 2016

Last week, after a grueling (albeit incredibly fun) evaluation process, we published our latest Magic Quadrant for Global Digital Marketing...


Is Social Commerce Ready to Bloom?

By Jay Wilson | March 25, 2016

Here in Connecticut, the first official day of spring was met by a fizzled-out nor’easter that left two inches of pristine white snow coating...


IBM iX, The Whole Egg, and the Agency of Tomorrow

By Jay Wilson | February 05, 2016

In just the past week, IBM Interactive Experience (IBM iX) announced three acquisitions of smaller agencies – Aperto and exc.io in Europe,...


Despite Earnings Gloom, Don’t Count Twitter Out

By Jay Wilson | October 28, 2015

Despite Wall Street’s pessimism following Twitter’s 3Q earnings call yesterday, I heard several reasons to be optimistic about the...