We are less than three months into 2017 and already the Mobile Application Strategies agenda team has produced a number of thought provoking research aligned to our themes of accelerating mobile app development and exploring new post-app technologies. If you have not read our 2017 primer document, please do so now to learn how mobile development is evolving. If you are already undertaking mobile app development initiatives, or looking into chatbots and immersive technologies, such as augmented reality and virtual reality, check out these recently published notes:
The Key Fundamentals Required to Scale Mobile App Development
Gartner surveys have found that organizations are developing far fewer apps than projected demand. Application leaders need a better understanding of tools and techniques to drive effective and scalable mobile application strategies that meet the ubiquitous nature of mobility in the enterprise.
Key Impacts of Android 7.0 on Mobile App Development and User Experience
In August 2016, Google released Android 7.0 (Nougat). Application leaders need to consider and maximize the impacts and exploit the opportunities that these technologies will have on Android apps and their user experience, as well as their overall mobile application strategies.
Four Use Cases for Chatbots in the Enterprise Now
Bots are rapidly entering the market and capturing industry hype, but how much do chatbots matter in the enterprise? Application leaders need to include bots in their mobile app strategies to get ahead of this trend or it will disrupt patterns of employee interaction with no enterprise involvement.
Immersive Technologies Offer Infinite Possibilities
Application leaders should consider the use of immersive technology (virtual reality, augmented reality and mixed reality) to add value to their app portfolios, meet business demands for these technologies, and shift to a post-app era mindset as part of their mobile and digital app strategies.
Five Tenets From Innovative Consumer Apps to Transform Your Mobile App Strategy
Mobile apps have been delighting consumers for a decade, yet few enterprises have evolved their mobile app approach. Application leaders responsible for mobile app strategies must learn from innovative consumer apps in order to truly transform their apps for maximum success.
As always, my colleagues and I covering Mobile Application Strategies are available for address your specific issues and questions via inquiry.