Becoming Customer-Centric: a Short Note on a Big Misconception

By Jane-Anne Mennella | April 12, 2018

With Customer Experience (CX) being a dominant area of importance, focus and competitive differentiation for companies, it’s no wonder that...


The Value of VoE Goes Beyond Helping Your Customers, It Helps Your Organization, Too

By Jane-Anne Mennella | December 14, 2017

Most organizations recognize the value, necessity and benefits that the Voice of the Customer (VoC) plays in building a positive customer...


Personas: A Lifestyle Change for a Healthier CX

By Jane-Anne Mennella | March 17, 2017

It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have...