A is for attribution, that essential but elusive goal.

B is for buyer’s journey, the imagined path customers stroll.

C is for content, the coin of the marketer’s realm.

D is for digital, the assumption of every project we helm.

E is for event, those small moments that trigger an action.

F is for feedback, that equally important audience reaction.

G is for gamification, the tactics we may use to engage, delight or amuse.

H is for hub, the tools to take action on the data that ensues.

I is for insight, the patterns that reveal intent, over time, over space.

J is for JavaScript, the bits of code we’re known to inconspicuously place.

K is for keywords, the set of relevant terms we seek to own.

L is for loyalty, the bounty from the seeds we’ve diligently sown.

M is for multichannel, the fusion of interactions on the path customers wend.

N is for native, the stealthy advertising marketers seek to blend.

O is for opt-in, which grants us the permission to engage.

P is for programmatic, the real time bidding that represents our newest stage.

Q is for quantified self, where we instrument people to the hilt.

R is for ROI, the calculation that justifies everything we’ve built.

S is for social, where conversations are drawn out of thin air.

T is for tweet, the 140 characters of compressed wisdom that we do share.

U is for usability, a virtue for each and every interaction.

V is for viral, from whose cost does reach come but for a fraction.

W is for word of mouth, where advocates make your brand a contender.

X is where your guess is as good as mine, for there are none that I can remember.

Y is for the generation also known as millennials, so youthful and connected.

Z is yet another blank on this list, which you probably already quite expected.

3 Comments
  1. 19 August 2015 at 1:40 pm
    Chris Tucker says:

    Jake,

    Love the list you put together and I wanted to take a shot at an ‘X’ for you:
    X is for XML, the markup language used by AD Tech to serve up a relevant offer in real-time.

  2. 20 August 2015 at 9:08 am
    Anurup Gaurav says:

    Love the A-Z list and its poetic flair. Here’s my two cents for X and Z:

    W is for word of mouth, where advocates make your brand a contender.
    X is for the xperience (CX), you so lovingly design for your customer.
    Y is for the generation also known as millennials, so youthful and connected.
    Z is for the Zettabyte era of digital data, toward which we’re so rapidly headed.

    • 21 August 2015 at 7:11 pm
      Eric Silverstein says:

      Great suggestions Anurup! Thanks for sharing this great list Jake 🙂

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