A is for attribution, that essential but elusive goal.
B is for buyer’s journey, the imagined path customers stroll.
C is for content, the coin of the marketer’s realm.
D is for digital, the assumption of every project we helm.
E is for event, those small moments that trigger an action.
F is for feedback, that equally important audience reaction.
G is for gamification, the tactics we may use to engage, delight or amuse.
H is for hub, the tools to take action on the data that ensues.
I is for insight, the patterns that reveal intent, over time, over space.
K is for keywords, the set of relevant terms we seek to own.
L is for loyalty, the bounty from the seeds we’ve diligently sown.
M is for multichannel, the fusion of interactions on the path customers wend.
N is for native, the stealthy advertising marketers seek to blend.
O is for opt-in, which grants us the permission to engage.
P is for programmatic, the real time bidding that represents our newest stage.
Q is for quantified self, where we instrument people to the hilt.
R is for ROI, the calculation that justifies everything we’ve built.
S is for social, where conversations are drawn out of thin air.
T is for tweet, the 140 characters of compressed wisdom that we do share.
U is for usability, a virtue for each and every interaction.
V is for viral, from whose cost does reach come but for a fraction.
W is for word of mouth, where advocates make your brand a contender.
X is where your guess is as good as mine, for there are none that I can remember.
Y is for the generation also known as millennials, so youthful and connected.
Z is yet another blank on this list, which you probably already quite expected.