Have to give Tom Blessing (CIO of Fidelity’s Corporate Technology Group) a nod here for this concept.
A a recent Boston SIM meeting he pointed out how IT likes to talk about treadmill projects,
when we really should be talking fitness projects – which would get a business partner more engaged.
I’d take it a step further – and focus on measurable business outcomes.
What we all should be talking about is weight loss projects.
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