by Jack Santos | April 8, 2013 | Comments Off on A role for IT in a mobile world?
This is an interesting analysis of the potential impact of Facebook Home:
I think the subplot is whether consumers will value order and harmony over chaos and choice. IT can have a big say in influencing consumer choice to “order and harmony”, especially if confusion reigns.
Either way, this kind of fragmentation can’t last for long (say 5 years?) and 2-3 leaders will emerge. Apple already has one of those slots…after all, they have won the “order and harmony” crown when it comes to mobile app ecosystems.
I would disagree that consumers care less about fragmentation – gearheads call it that, consumers call it confusion and differences in how phones are used. We (I’m a consumer, too!) want something that works, and a choice that follows the herd with easy to share experiences.
Facebook phone, Samsung, Microsoft, Blackberry, are presenting all of us with a dizzying array of choices, and confusion on which one to choose, and how we work (especially when trying to convey a shared experience with others), what we can get on what device with what OS. This can’t last long…look at what happened with PCs – remember Amiga OS (which made a brief business push), all the variations of Unix, Windows, Os2, Be, yes even Wang OS, not to mention the proprietary hardware innovations (MicroChannel – where are you now?) – to name a few? Eventually it will get down to 2 or 3 (that’s how markets work) until there is a new disruptive innovation.
In my social circles I hear lots of frustration over UI and choice. And everyone is looking for advice. With mobile work usage in a personal setting (because of BYO) becoming a huge selection factor, IT is in a position where it could influence decisions, and influence the coming market fallout.
The fact is the market will fallout..the real question about IT’s role in a mobile world is how can IT influence that fallout.
It could be that the API and OS issues are becoming less of an issue for IT – they are doing more buying, less building, and if they follow our advice will follow a web-based HTML5 (not native) delivery regimen for the most part… but IT will be worried about whether key vendors can support all the choices, and which partner/vendor is in a better position to survive, and who in the mobile OS world has market share – all issues where the consumer would value IT’s advice, if delivered as advice and not “thou shalts…”
So in the end, IT’s role in a mobile world could be more about HOW we (IT) do what we do – not the technical comparisons, or the whats.
Those are just the kind of topics we’ll talk about at this year’s Catalyst conference in San Diego on July 29.
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