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Pickups and sports cars and BYOD, oh my!

by Jack Santos  |  August 2, 2012  |  Comments Off on Pickups and sports cars and BYOD, oh my!

By now we are starting to get a pretty good idea how the device market is shaping up, and the implications to Enterprise IT.  Let’s look at it from another gear head device market: AutomobilesIMG_1327.

Phones become phones again, with added value and uses.  With the expansion of the tablet market, I expect a  decreased reliance on on individual’s phone usage  for casual internet use.  Extreme portability (pocket), ad hoc small screen access, and the ability to take real-time communication (messaging and voice) is the key here.  Everyone has one, but they’ll have a tablet and a desk unit, too.  A chicken in every pot, at least 3 IPs for every person.  Welcome to your second car smart phone: a two seater sports convertible.  Not to mention we’ll always think up sexy uses, or creative hand me downs.  Like this picture of a survey app at the local restaurant on an old ipod touch.

Tablets.  For 4 years Apple has bet the ranch on one-size fits all iPad. and it worked – just like Henry Ford’s model T. But that’s changing.  and its not only size but function/form that is changing as well. Large /small colorful and targeted, this is the future for 99.9% of the world.  So there is lots of room for innovation and target marketing.  Read books, but need internet?  Surf Internet, but read books?  Use it for work? Use it for play?  Just look at this Amazon lineup for a view of the future – and its only the start:


Welcome to the family car and it’s choice of makes and models.  And who sells family cars with only a subscription for road use?  Bundling of device/access (like the Kindle Touch 3G) will be big ….mainly because it follows the KISS principle for consumer marketing.  It also turns on its head the business model for AT&T, Sprint, Verizon, and others – marginalizing the network provider (Can you hear me now?)..up until now we have been paying the road tolls, and getting the car for free….

What happens to Laptops/PCs?   Ahhh….The family van or pickup.  Lots of storage. Lost of capability. Lots of everything.  But do you need it everywhere for everything? Some of that depends on your job, but (mostly) the answer is no.  Keep it around  for the family vacation, or occasional trip to the datamart..err..supermarket.

Which brings us to the souped up super duper desktop.  The Chevy S10, or Ram Truck.  If you are in construction, or software or content development, ya gotta have one of these.  You know, the size of your engine says something about the kind of person you are.  How many horses under that hood?  How many MIPs in that box? Still a solid market, but nowhere near the size of the prior three devices

Best of all?  My first PC, an IBM PC with 360K floppy and 16Kb ram, cost $1500.  That now buys a laptop, tablet and phone TOTAL, adjusted for inflation.  Sweet…..  who says 3 car garages are passé? With 8 Billion people on the planet, are we looking at 30 Billion devices by 2030?

Implications for Enterprise IT?  …you’ll have to come to the Gartner Catalyst conference to get that info… 😉

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Category: catalyst-12  externalization  future  mobility  wireless  

Tags: 3g  catalyst-na  cloud  consumerization  mobility  network  predictions  wireless  

Jack Santos
Research VP
7 years at Gartner
40 years IT industry

Jack Santos is a Research Vice President with Gartner, part of the Enterprise Architecture and Technology Innovation team within the Gartner for IT Leaders product. He focuses on enterprise architecture and technology trends. Mr. Santos' specific area of research covers individual development, leadership and management practices for enterprise architects, EA innovation, and collaboration approaches. Read Full Bio

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